• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

My TechDecisions

  • Best of Tech Decisions
  • Topics
    • Video
    • Audio
    • Mobility
    • Unified Communications
    • IT Infrastructure
    • Network Security
    • Physical Security
    • Facility
    • Compliance
  • RFP Resources
  • Resources
  • Podcasts
  • Subscribe
  • Project of the Week
  • About Us
    SEARCH
Compliance, IT Infrastructure, Managed Service, Network Security, News

GTDC: IT Distribution To Remain Critical Piece of Tech Industry

Global survey finds IT distributors will continue to play a vital role in the technology supply chain as AI, data, security and IoT become mainstream.

November 22, 2019 Zachary Comeau Leave a Comment

GTDC

Distribution will continue to be an integral part of the technology industry, particularly for IT providers and technology managers.

According to a new report, Tech Distribution 2025, from the Global Technology Distribution Council, distributors are becoming more interconnected and instrumental across a variety of technology market segments and are playing an increasingly vital role in multi-channel success.

In a press release, GTDC CEO Frank Vitagliano said the report was commissioned to get a complete end-to-end picture of IT distribution, including where the industry has been to where it is headed in the years ahead.

“Until now, the GTDC had not yet explored in aggregate each of the industry dimensions depending on distributors,” he said. “Among other findings, we learned that the level of engagement and planning with distributors goes considerably deeper and broader than in past years.”

The study, based on surveys and interviews with more than 50 tech executives across various industry segments, found that technology distributors are not only keeping up with trends in AI, machine learning, cloud, technology services, IoT, security and analytics, but are also crucial to the modern technology industry.

Read Next: Ingram Micro Buys Distributor Cloud Harmonics and Adds IBM MaaS360 to Cloud Marketplace

According to the study, 61% of survey participants said they anticipate their business growing more than 10% though 2025 via distribution.

“In many cases, based on industry interviews, the various sectors engaging IT distributors expect corresponding indirect sales to outpace direct business, if applicable,” the study said. “This represents a sea change where many companies had previously emphasized going direct, yet ultimately learned it was much more efficient and cost effective to leverage distributors and their channel customers – especially in reaching and serving small or midsize businesses as well as larger enterprises in niche vertical markets.”

According to GTDC, Virtual warehouse support for SaaS and cloud solutions were ranked highest int terms of importance among other distribution core competencies that continue to evolve.

Survey respondents said the distribution industry needs to evolve along with big tech, ranking security, cloud and AI practices as the three most important technology areas in 2025.

IT managers and service providers should continue to look to distributors as the industry will continue to meet the needs of an increasingly connected as businesses scale.

“Solution and service innovations will remain a central force, particularly given the historically demonstrated agility and go-to-market value of distributors over the past 85 years,” the study said. “Both upstream and downstream constituents agree on the needed services, and the distribution industry is fast at work to deliver those services.”

If you enjoyed this article and want to receive more valuable industry content like this, click here to sign up for our digital newsletters!

Tagged With: GTDC, IT Distribution

Related Content:

  • Commercial Integrator Expo Commercial Integrator Expo & CEDIA Expo Registration Now…
  • MIcrosoft Entra External ID Microsoft Announces Public Preview of Developer-Centric Platform Entra…
  • Logitech Logi Dock Flex Logitech Wants to Help Solve Hybrid Work Issues…
  • Logitech Rally Bar Huddle Logitech Launches Rally Bar Huddle for Small Meeting…

Free downloadable guide you may like:

  • Download TechDecisions' Blueprint Series report on Security Awareness now!Blueprint Series: Why Your Security Awareness Program is Probably Falling Short

    Learn about the evolution of phishing attacks and best practices for security awareness programs to ensure your organization is properly prepared to defend against them in this report from TechDecisions' Blueprint Series.

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Get the FREE Tech Decisions eNewsletter

Sign up Today!

Latest Downloads

Download TechDecisions' Blueprint Series report on Security Awareness now!
Blueprint Series: Why Your Security Awareness Program is Probably Falling Short

Learn about the evolution of phishing attacks and best practices for security awareness programs to ensure your organization is properly prepared t...

Workplace Collaboration Tools for Corporate Spaces
Workplace Collaboration Tools for Corporate Spaces

From lobbies and shared spaces to conference rooms and multipurpose facilities, you need high-performing AV technology to effectively share informa...

ChatGPT, generative AI, enterprise, workplace
Blueprint Series: ChatGPT and Generative AI in the Workplace

This latest release of the TechDecisions Blueprint Series explores the new phenomenon of tools such as ChatGPT and how IT leaders should go about d...

View All Downloads

Would you like your latest project featured on TechDecisions as Project of the Week?

Apply Today!
Sharp Microsoft Collaboration HQ Logo

Learn More About the
Windows Collaboration Display

More from Our Sister Publications

Get the latest news about AV integrators and Security installers from our sister publications:

Commercial IntegratorSecurity Sales

AV-iQ

Footer

TechDecisions

  • Home
  • Welcome to TechDecisions
  • Subscribe to the Newsletter
  • Contact Us
  • Media Solutions & Advertising
  • Comment Guidelines
  • RSS Feeds
  • Twitter
  • Facebook
  • Linkedin

Free Technology Guides

FREE Downloadable resources from TechDecisions provide timely insight into the issues that IT, A/V, and Security end-users, managers, and decision makers are facing in commercial, corporate, education, institutional, and other vertical markets

View all Guides
TD Project of the Week

Get your latest project featured on TechDecisions Project of the Week. Submit your work once and it will be eligible for all upcoming weeks.

Enter Today!
Emerald Logo
ABOUTCAREERSAUTHORIZED SERVICE PROVIDERSTERMS OF USEPRIVACY POLICY

© 2023 Emerald X, LLC. All rights reserved.