• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

My TechDecisions

  • Best of Tech Decisions
  • Topics
    • Video
    • Audio
    • Mobility
    • Unified Communications
    • IT Infrastructure
    • Network Security
    • Physical Security
    • Facility
    • Compliance
  • RFP Resources
  • Resources
  • Podcasts
  • Project of the Week
  • About Us
    SEARCH
IT Infrastructure, News

Leading a Business Amidst a Pandemic

The bottom line is that leading a business amidst a pandemic is a playbook still being written. But here's how to react well.

December 29, 2020 Valerie Christopherson Leave a Comment

leadership, business amidst pandemic

We’re still in the midst of a global pandemic with many variations in rules, guidelines and procedures based on which state, county and community in which we work. While many businesses remain remote working, many others have begun to open back up.

So how do you navigate around the locational challenges associated with today’s disparate regulations given where one works isn’t necessarily where one lives, therefore having different guidelines to follow?

For businesses in California, for example, Los Angeles County may be in the ‘purple zone’ while Orange County is in the ‘red zone’ and San Diego in the ‘orange zone.’

Related: Leadership Isn’t for Cowards: Being a Better Leader for Your Business or Org

All of these zones have different rules as to what opening a business can mean, yet all of these counties border each other, so individuals could live and work within two different counties.

This is a huge consideration point to take on when determining how to lead a business amidst a pandemic.

In order to do so, it’s recommended by local government officials to follow guidance based on the location of the business.

Therefore, as the leader of a business, it’s important you know the local guidelines, and ensure you’re following accordingly.

It’s also important that the business be patient and understanding that everyone’s experience and concerns vary amongst each individual, making it not a one size fits all scenario.

Businesses should encourage individuals to determine what is best for them given their health risks, exposure to those at risk and overall comfort level.

Based on those individual decisions, businesses should understand that when open, some people may not want to come back in-person, and that is okay.

Others can’t wait to get back into the office, and that too is okay.

When it comes to leading a business around these emerging COVID-19 times, it’s important to be prepared for business to cross over into personal, as one’s health concerns must come first and therefore, a business should respect each person’s decision to stay with the business or depart based on their individual needs.

Valerie Christopherson is founder and CEO of Global Results Communications (GRC), an award-winning public relations firm trusted by both entrepreneurs on the cusp of new discoveries and multi-billion-dollar enterprises breaking new ground. Renowned for her expertise in high tech, she is the driving force behind GRC’s targeted communications strategies that dramatically enhance client market presence and performance on a global scale.

Leading a business amidst a pandemic also requires a keen understanding of what your customer is going through, and how the services and/or product the business is delivering can help meet their business goals and objectives.

It also requires a lot of flexibility in pricing models while navigating through changes that can happen based on real-time changes.

For example, for nurses working in a hospital, the hospital business can require having on staff a large number of support in a moment’s notice, so it’s important that the hospital have the proper communications tools in place to send out an ‘alert’ as to when people need to be ‘on-call’ vs not.

The bottom line is that leading a business through COVID-19 is a playbook still being written.

As we navigate through the remainder for 2020, there will be no doubt some additional turns and twists into how we are doing business, and setting guidelines for the future to come.

This article was originally posted on Nov. 12, 2020

If you enjoyed this article and want to receive more valuable industry content like this, click here to sign up for our digital newsletters!

Tagged With: Business Management, Coronavirus, COVID-19

Related Content:

  • Cloud, SASE, Aryaka How the Cloud is Redefining Media Production and…
  • Singlewire Software mass notification interview Singlewire Software on Mass Notification Solutions
  • URI catchbox 1 Catchbox Plus: The Mic Solution That Finally Gave…
  • Engaging virtual meeting with diverse participants discussing creative ideas in a bright office space during daylight hours Diversified Survey: Workplace AV Tech is Falling Short,…

Free downloadable guide you may like:

  • Practical Design Guide for Office SpacesPractical Design Guide for Office Spaces

    Recent Gartner research shows that workers prefer to return to the office for in-person meetings for relevant milestones, as well as for face-to-face time with co-workers. When designing the office spaces — and meeting spaces in particular — enabling that connection between co-workers is crucial. But introducing the right collaboration technology in meeting spaces can […]

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Latest Downloads

Practical Design Guide for Office Spaces
Practical Design Guide for Office Spaces

Recent Gartner research shows that workers prefer to return to the office for in-person meetings for relevant milestones, as well as for face-to-fa...

New Camera Can Transform Your Live Production Workflow
New Camera System Can Transform Your Live Production Workflow

Sony's HXC-FZ90 studio camera system combines flexibility and exceptional image quality with entry-level pricing.

Creating Great User Experience and Ultimate Flexibility with Clickshare

Working and collaborating in any office environment today should be meaningful, as workers today go to office for very specific reasons. When desig...

View All Downloads

Would you like your latest project featured on TechDecisions as Project of the Week?

Apply Today!

More from Our Sister Publications

Get the latest news about AV integrators and Security installers from our sister publications:

Commercial IntegratorSecurity Sales

AV-iQ

Footer

TechDecisions

  • Home
  • Welcome to TechDecisions
  • Contact Us
  • Comment Guidelines
  • RSS Feeds
  • Twitter
  • Facebook
  • Linkedin

Free Technology Guides

FREE Downloadable resources from TechDecisions provide timely insight into the issues that IT, A/V, and Security end-users, managers, and decision makers are facing in commercial, corporate, education, institutional, and other vertical markets

View all Guides
TD Project of the Week

Get your latest project featured on TechDecisions Project of the Week. Submit your work once and it will be eligible for all upcoming weeks.

Enter Today!
Emerald Logo
ABOUTCAREERSAUTHORIZED SERVICE PROVIDERSYour Privacy ChoicesTERMS OF USEPRIVACY POLICY

© 2025 Emerald X, LLC. All rights reserved.