Amazon Web Services is launching the general availability of AWS Clean Rooms, an analytics service of AWS Applications designed to help organizations and their partners more easily and securely collaborate on their collective datasets without sharing or copying each other’s data.
According to the tech giant, the solution allows customers to quickly create a secure data clean room on the AWS Cloud and collaborate with partners using a broad set of built-in, privacy-enhancing controls for clean room that allow organizations to customize restrictions on the queries run by each clean room participant.
The restrictions include query controls, query outputs, and query logging, as well as advanced cryptographic computing tools to keep data encrypted as queries as processed.
AWS says Clean Rooms currently supports up to five collaboration members, including the collaboration creator.
The company uses a marketing use case as an example, saying brands, publishers and partners need to collaborate using datasets that are stored across many channels and applications to improve campaigns and better engage customers.
“At the same time, they also want to protect sensitive consumer information and eliminate the sharing of raw data,” AWS says in blog. “Data clean rooms can help solve this challenge by allowing multiple companies to analyze their collective data in a private environment.”
The tool works by analyzing Amazon S3 data in place, which AWS says eliminates the need for companies to copy and load their data into destinations outside their respective AWS environments of the collaboration members or using third-party services.
AWS Clean Rooms also includes a broad set of privacy and security tools to protect each party’s data, such as analysis rules that allow customers to tailor queries to specific business needs.
Any functionality offered by AWS Clean Rooms can be accessed via the API using AWS SKDs or AWS CLI, the company says. This allows for the integration of AWS Clean Rooms into products or workflows.
Customers can also access query logs to ensure their data is being used as intended, and a cryptographic computing feature gives customers the option to perform client-side encryption for sensitive data.
The general availability release comes after the company first announced the tool at AWS re:Invent last year and released the preview in January.
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