Thought Leadership: Display in Corporate Lobbies

One of the most prevailing trends that I have seen and heard about in my time as editor of Corporate Tech Decisions is the display system in corporate lobbies of different companies. Some screens are simple, some screens are tiled, some are two-by-two or three-by-three multiple-screen systems, but most of the companies I have spoken with keep some sort of screen in their lobby.

Often these display systems are used to showcase company goals and projects. Software systems allow for enterprises to set a series of content on loop. Text shows over photographs of different projects, explaining their success. Videos run with key employees in the company speaking about what the company does and what they wish to accomplish moving into the future. Often, custom content is produced to welcome special customers or clients that are visiting the building, to showcase employees on birthdays or during retirement parties, and to watch television and sports programs when big events such as the World Cup occur.

Companies use these display systems as a way to introduce visitors to their companies and to create a lasting impression once they leave. When customers or clients are visiting an office, there is usually going to be wait time in the lobby while the people they are visiting ready for them. When you leave out magazines, the visitor learns nothing about the company they are about to speak with. A video display system provides entertainment while simultaneously giving a good impression about the company. It’s a way to brag to these visitors before you even begin speaking with them.

There are many factors that go into choosing the correct display system for your corporate lobby. You want a system that is going to draw the eye of those that come in. Look for bright and large display systems. There are companies that will custom make screens in different shapes and sizes for unique displays that will wow customers. Display fragmented content in the shape of the screens. Other companies take this idea and could create moving display systems, where the content stays static while the screens spin or rotate.

Make your display system a touch screen and create a new layer of interaction. Visitors can navigate through screens that teach them about different products, projects, and history of the company. It’s a great way to engage customers or clients and brag about the company at the same time.

If you have the capital, although the return on investment is hard to define, placing a display system in your corporate lobby is a great idea. Engage with visitors, inform them about your company, and impress with your technological prowess.