Sometimes it helps to get a second opinion, especially for something as daunting as a company’s digital transformation. Salesforce is putting companies in touch with technology consultants through its new ecosystem, AppExchange. These new enables customers to easily identify the consulting experts and business solutions best suited for their needs, and empowering partners with customer engagement analytics to more effectively build and market their solutions.
Today, AppExchange is home to more than 5,000 technology solutions ranging from apps, components, pre-built flows, industry-specific Bolt templates, data and more. In addition, there are more than 65,000 Salesforce-accredited consulting professionals who provide guidance on how to drive business transformation with Salesforce—and Salesforce aims to increase that number to more than 250,000 by 2022.
“As the Salesforce economy and customer demand continue to grow, our customers and partners must have the right business solutions and technology experts at their fingertips,” says Woodson Martin, general manager, Salesforce AppExchange. “AppExchange is bringing consulting partner services and technology solutions together in one marketplace while enabling all of our partners to harness data to power customer success like never before.”
Consultants on AppExchange includes:
- Consultant Finder, a guided search engine that enables customers to connect with a consultant based on specific search criteria, such as preferred location, company size and product, and industry expertise. Customers can also filter their searches based on consultant ratings and language preferences.
- Expertise Tab,which gives customers new insight into the areas that a consultant specializes in based on data populated via the Salesforce Partner Navigator program. Technology expertise can be found in the “Expertise” tab, highlighting which AppExchange solutions a specific consultant can implement to help customers transform their businesses.
AppExchange Partner Intelligence—New Insights for Partners
AppExchange Partner Intelligence is a completely new set of analytics features for partners that delivers insights into how customers and prospects interact with their solutions.
Partner Intelligence is composed of two analytics offerings:
- AppExchange Marketplace Analytics, powered by Einstein Analytics, gives ISVs and consultants insight into how visitors get to and engage with their AppExchange listing. For example, within the dashboard, partners can see how many times resources within their listings (such as videos, demos or case studies) are viewed. Partners can also see how many times their high-conversion buttons such as “Save,” “Watch Demos,” “Test Drive” and “Get it Now” are clicked. Partners will be able to see the top AppExchange search terms that bring visitors to their listings, enabling them to match those terms to leads, installs and other activities. Partners will also have access to more traffic sources in addition to the added flexibility to filter their data by specific time periods.
- AppExchange App Analytics enables ISV partners to track adoption and analyze usage data of their apps to uncover trends and influence roadmap decisions. With App Analytics, partners can understand user adoption across their customer base. They gain insight into the most (or least) commonly used features. Partners will be empowered to take insight-based action to optimize their apps across UI, features and overall performance.