ISE 2016 Sells Out Floor Space for First 4-Day Show

Integrated Systems Europe 2016 is setting even more records four months before the show even happens, with organizers announcing they’ve sold all 465,000 square feet of exhibition space, a figure that represents a jump of more than 11 percent over last year’s show.

ISE, a show that brings residential and commercial integrators and manufacturers together for the largest show of its kind in the world, will occupy all 11 halls of the Amsterdam RAI, along with the Diamond Lounge and new Amtrium, which will be occupied by Samsung Electronics.

The show, a joint venture between InfoComm International and CEDIA, is scheduled Feb. 9-12 in Amsterdam and is expected to bring in more than 1,000 exhibitors.

“The increase in sold floor space at the show supports the decision to take the exhibition to four days duration so as to allow exhibitors and attendees the maximum opportunity to meet and network at the event,” according to ISE’s announcement.

“The fact that the four-day ISE is ‘sold out’ indicates that it was the correct decision to expand the show and a vote of confidence from our exhibitors and partners,” said Integrated Systems Events’ Managing Director Mike Blackman in the press release. “We are sure that it will deliver a richer experience for everyone that attends,” he concluded.

ISE continues to also attract more attention from IT professionals working in the AV space and those looking to gain entry or become partners with integrators and installers, which has helped to boost the show’s attendance to almost 60,000 people this year, with more expected in 2016.

In other ISE news, CEDIA CEO Vincent Bruno has joined the board of directors after his recent move from Crestron. He joins ISE chairman David Labuskes, InfoComm’s executive director and CEO; Terry Friesenborg, chief global officer at InfoComm; Wendy Griffiths, executive director of CEDIA EMEA; Jay Rogina, principal at Spinitar; Wolfgang Lenz, president of Comm-Tec; Tobias Lang, CEO at LANG AG; and Ollie French, commercial director of Future Automation.