When Innosight, a global strategy and innovation consulting firm, wished to expand to the bottom floor of their Lexington, MA office, they needed the type of integration that reflected the goals and values of their company. They called on Red Thread to help outfit their spaces with audiovisual solutions.
Red Thread offers unique interior integration options due to the diversity of the company. Furniture, audiovisual, technology, architectural systems, and flooring divisions allow Red Thread to build offices with integrated solutions from the ground up. Starting with an open floor plan, Red Thread is able to construct walls attached to the floor and pressurized to the ceiling, build audiovisual equipment into the walls, and provide furniture complete with connectivity options within the new spaces. They provided the audiovisual systems for Innosight’s project.
Corporate Lobby
Step into the corporate lobby of Innosight and you are greeted with a three screen multimedia video wall constantly scrolling through content. The screens display company values and client stories interspersed with photos of projects and presentations. The display system runs on C-nario, a powerful software that was difficult to set up and learn. However, with the system running the marketing team has been able to update and drop in content that fits into what is already loaded into the system.
Business Design Lab
Beyond the lobby is Innosight’s Business Design Lab, an open floor space used for presentations and collaboration. The BDL contains three projectors and descending screens in each of three divisible spaces that can be separated using manual partitions running on tracks in the ceiling. In the largest of the spaces is the presentation podium and main screen.
The room is used for group projects as well as collaboration with clients. Each space holds its own projection system as well as movable partitions built into the walls that can be written on. This allows for the interactivity, group exercises, and presentations that Innosight needed in the BDL.
“We’ve been able to bring clients in to do workshops,” says Raj Mitra, IT Manager at Innosight. “They’re happy to come and have a collaboration space to work with us.”
Audio and visual systems allow for videoconferencing by broadcasting the podium during presentations, or the open space during group projects and collaborations. An iPad controls the system as well as the automated screens. Red Thread was able to tie the lighting and window shades into the automated system by working with the construction team in charge of the bottom floor renovations.
Multipurpose Café
Similar to the BDL, the café is an open space with the ability to be divided into two separate sections: a private dining room for visiting clients attached to the BDL, and a kitchen and dining area for company employees accessible from the other side. Each Friday Innosight holds casual catered lunches that include presentations by employees and guest speakers on information important to the company’s goals.
“The café is a multipurpose space for BDL attendees to dine and employees to connect, socialize, and work,” says Red Thread in a release.
The café contains multiple displays for viewing content throughout the day. iPads control the audiovisual system capabilities in tandem with a Crestron controller. Using Apple TV and AirPlay, employees and clients can share pictures, music, videos, and presentations from their iPad or iPhone through the system.
Conferencing Rooms
“Team areas were created as small group breakout spaces for collaborative project work,” says Red Thread in a release. The eight spaces feature digital short throw projectors with Apple TV connectivity, as well as analog whiteboard walls and tabletops to document ideas. Each project team is assigned a room for the duration of their assignment, accessible through security systems only to those within the team. When the project has finished the rooms are wiped clean and reassigned to the next team for security and confidentiality.
For the larger conference rooms, Red Thread refreshed Innosight’s existing technology and improved functional capability. They installed HD videoconferencing, projectors, screens, HDMI laptop connectivity, a Crestron controller, and tailored system programming. Microphones are built into the tables, as well as cable boxes that can sink in to become flush with the table top and called out when needed. RoomWizards provide room reservations through the Microsoft Exchange Server and flash red or green depending on the availability of the room.
Red Thread was able to outfit Innosight with intuitive AV systems that have helped employees of the company interact with one another as well as clients. The company hopes that the new integration will help them continue to grow and expand in the coming years.
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