Large corporate customers are spending money on technology. According to InfoComm and Acclaro Partners’ 2014 Av Market Definition & Strategy Study, large companies are most often investing in large boardrooms, entire buildings, and campuses. Meanwhile, the same study says small-and medium-sized corporate clients are funneling budget toward smaller, less expensive and easier-to-operate huddle rooms.
The corporate market is growing faster than the overall global pro AV market, with 13 percent CAGR forecast from 2014 to 2016, according to InfoComm/Acclaro.
Office construction isn’t exactly booming, but demand for office space is improving, according to NSCA.
Only about 5.5% of office construction budget is dedicated to technology, but that seems poised to grow as technology plays a bigger role in how offices function.
So when you’re superiors ask why you need the budget to pay for that new AV project, let him know that you’re not the only one that needs the budget. As corporations continue to install new AV equipment, business practices across the board will adapt to how these types of equipment are used. Don’t allow yourself to get left behind.
Come on, everyone’s doing it.