A successful company culture consists of happy employees and opportunities for professional growth. Successful companies also prioritize communication, openness, and honesty. The best approach to create a successful company culture involves leveraging communication assets to create a clear and consistent messaging system across the whole company. In order to do this, companies can utilize interactive digital signage installations!
What Is a Company Culture?
According to Entrepreneur.com, a company culture (or corporate culture) entails the following:
“…corporate culture describes and governs the ways a company’s owners and employees think, feel and act. Your own business’s culture may be based on beliefs spelled out in your mission statement. It could consist in part of a corporate symbol, like the rainbow-colored apple that symbolizes Apple Computer. Whatever shape it takes, your corporate culture plays a big role in determining how well your business will do.”
Company culture includes your company goals, your employees’ attitudes, and the imagery you use to speak to your audience. Your culture is the sum of all internal company factors—including the internal messaging you use to speak to your team.
And like any aspect of your company, you can adapt this messaging to suit your longer-term goals—including those goals of building a stronger, more connected team.
This brings us back to digital signage signage. When assessing the total cost and ROI of digital signage, it’s important to review how it influences these harder to measure variables, like the corporate culture.
So what are the components of a great company culture?
An inspired team is a happy team, and a happy team is much more likely to be inspired. In fact, according to one survey, happy employees are 98% more likely to identify with a company’s goals and values than their less happy counterparts.
With this in mind, companies should put their interactive digital signage installations to work in service of engaging and inspiring their staff.
Companies can use interactive digital signage installations to showcase examples of exemplary conduct, notable employee achievements, quotes, or unique cases where an employee has gone the extra mile.
This is an easy way to recognize hard-working team members blazing the trail. Remind teams to be proud of what they do with regular reminders and encouragement via digital signage.
Happy employees share a virtue—they go into work each day knowing that what they do matters. But on the other hand, many of us aren’t given examples of how our contributions make a difference in the bigger scheme of things. When this happens, it’s easy to lose sight of our purpose at the company.
Digital signage operators should do their part to make sure that the larger meaning behind the company stays front and center in employee minds. (Another great reason to give your company culture some thought—you’ll need concrete value propositions to share with your team.)
Does the company recycle? Offer some data on how many trees or wildlife acres are being saved through these efforts. Does the company donate to charity? Include some details about the effects and remind everyone that they’re doing more good than they might realize.
This broader sense of meaning can go a long way toward keeping employees engaged and satisfied. And as far as the total cost of digital cost of digital signage goes, this insight certainly pays dividends over time.
Interactive digital signage installations offer some interesting possibilities for fostering communication among team members, particularly when placed where employees naturally congregate (break room, water cooler, snack bar, etc.)
Aside from just being good bits of information to share, these types of notifications can spark up conversations. People will make small talk about anything, and even if it’s just to criticize the silly quote you worked into your content slide, what matters is that they’re talking. This is how relationships form and workplace cultures grow.
Safety is an ongoing goal for every business, particularly those who work in more hazardous conditions. And as a highly visual messaging tool, digital signage adds a valuable component to a company’s safety preparedness.
Just imagine a workplace emergency and consider how coordinated display screens could benefit the staff. If a piece of equipment fails, all screens can be updated at once with a notice.
If the fire alarms go off, the signage can instantly display building maps and locations fire exits and emergency escape routes.
And even in quieter office buildings, these display systems can be used to update employees about building problems, gas leaks, electrical issues, inclement weather, and more.
When used in conjunction with auditory alarm systems, these become powerful tools for keeping employees aware and safe. No matter what the total cost of digital signage ends up being, these benefits are priceless.
Creativity and Sharing
Who said that a company’s digital signage content was the domain of corporate users only?
With the right digital signage software, it’s easy to set accounts and permissions that allow different users to publish content.
Companies should tap into this and let their employees use the opportunity to share ideas, insights, and creative approaches that serve the company’s larger goals.
Each employee could get an opportunity to share a bit of work, a project, or a side gig that they’ve been working on, detailing their approach and what problems they encountered.
Aside from being a great way to foster a culture of open sharing and creativity, this strategy transforms digital signage from a mere messaging tool into an interactive platform where every employee gets a voice.
For creating a supportive corporate culture, there’s nothing better.
Creating a Successful Company Culture with Digital Signage
Interactive digital signage installations are great to shape and direct a company’s corporate culture. While some get caught up in the total cost of digital signage investments, it’s important to remember how crucial its messaging is to fostering a positive workplace. You can’t put a price on that.