Look at your phone. No, I am serious…look at it. After you punch in your super secret passcode, count the number of apps you have on your phone. More than likely, you have about 44 total apps. Now, count the number of apps that you use to promote or create sales. Be sure to include apps that help you to communicate with clients and/or promote your personal brand.
Most of us can only count 2-3 apps that are designed to help promote our livelihood:
2) Text (which we almost solely use for personal communication)
3) The company CRM (which you don’t really use, but they force you to have it)
With over 3 million apps to choose from, you know there are more out there for you that could really help you to communicate with your clients, but you’re just not sure which apps to choose.
So, here’s a two-step rule to determine if an appropriate app is worth the time to download and learn:
Step #1) Does it fit your overall plan for personal development?
Step #2) What is the ROTI?
Let’s take a look at Step #1 more closely: What’s the one area in which you plan to grow?
- Expand your network more rapidly
- Be more organized through digital notes
- Exhibit your sense of urgency with prospects
- Communicate with clients more effectively
- Demonstrate your expertise and building your personal brand
Now, pursue apps that specifically help you accomplish your individual plan.
Tim Brown and Dan Streeter are the authors of Old School with New Tools, a business development how-to book that walk readers through big-picture practices to frame mindset and build trust.