As a centerpiece of our modern lives, mobile devices have made communication easier than ever. Communicating with friends hundreds of miles away is as simple as sending a text or chatting via video apps like Snapchat and FaceTime.
Even so, mobile applications are not reduced to enhancing just the communication in our personal lives. A mobile app greatly improves workplace communication as well. Large and small companies alike may operate with a number of campuses and/or locations, making communication from multiple locations difficult.
Fortunately, creating an internal mobile app equips companies with the quality communication needed to bypass these issues. Here are a few key ways that an internal mobile app will overhaul and enhance a company’s communication in the workplace.
Communication on all campuses is made in real time.
When a company needs to communicate effectively, time is of the essence. While time is a company’s most valuable resource, it could also be said that adequate time is the hardest resource to obtain. With a mobile app, communication is significantly overhauled in real time, allowing companies to communicate in record time with all campuses and business locations.
In effect, mobile apps simplify the company’s daily activities by providing information in an easily accessible manner. Thanks to push notifications — which can be created to be sent as either companywide or user-specific notifications — all employees will be aware of the company’s latest updates and pertinent news.
Examples of valuable real-time information that apps help distribute in a more efficient way include:
- Essential company news and updates
- Company dining choices
- Parking and shuttle bus information
- Security information
- Corporate directories
- And more
Companies can use their app to receive more communication.
With an internal app, companies may wish to include modules that can be added for special events or communication initiatives. For example, a mobile app is a great way to collect employee feedback and/or have them take surveys. In this way, apps can be used to collect valuable information, not just disseminate “need to know” info. That said, both receiving and sending information is equally important in helping a business communicate more effectively.
Apps help explain unique building features at each business location.
For larger brands with many satellites, campuses and business locations, a mobile app is an extremely helpful navigation tool. Without an app, navigating a large company campus with many buildings and floors can be a chore for even the most seasoned employee.
Internal apps aid in the navigation process by including:
- Detailed campus maps with pathfinding features
- Indoor maps that help employees find their way in sprawling interiors
- Resource booking and facility feedback
Even better, daily operations for a campus can be improved by allowing employees or staff to report any and all spotted equipment or building issues. In this way, every campus will operate more efficiently; all while ensuring employees don’t waste time finding their way around the campus on a regular basis.
More personalized communication is better for both employees and the company.
An app focused on enhancing business communications should keep location and personalization in mind to maximize the app’s value. For example, what a CEO in San Francisco needs in an app greatly differs from what a hiring manager in the Big Apple would need. Simply put, an internal app should take employee variance and location into account.
Advanced apps can be tailored to provide this level of personalized diversity by offering specific personals and location-centric features. These benefits can be incorporated into a single app, thereby eliminating the need for multiple apps that are needlessly redundant and inefficient. For the most advanced apps, geolocation tech can be included to automatically identify an employee’s location. This is especially valuable for companies with employees who visit multiple campuses since they will always have the most up-to-date information.
Based on these possibilities and benefits, a quality internal app is capable of revolutionizing the way businesses communicate. In the process, businesses will be able to consistently respond to the changing nature of their business locations and cater to the specific needs of their employees.
Chris Pautsch is Founder and CEO of KeyLimeTie. KeyLimeTie is a full-service design, development and digital strategy agency, helping clients communicate more effectively and intimately with their customers through interactive marketing channels.