InfoComm International, the trade association representing the commercial audiovisual industry worldwide, recently released seven research studies commissioned to investigate trends in various customer segments served by the pro-AV industry.
The seven InfoComm 2015 Vertical Markets End-User Perspective Studies offer critical insight into the corporate, education, government, retail, healthcare, hospitality and venue (including house of worship) markets. Each in-depth study is roughly 80 pages and based on secondary research and interviews with technology end users around the world.
InfoComm commissioned Acclaro Growth Partners, which has worked in the past on the association’s Global Market Definition and Strategy Study (MDSS), to conduct the international vertical markets study. Among the goals was to explore the profiles of people who buy AV goods and services and the decision-making criteria they employ. According to InfoComm’s 2014 MDSS, the worldwide market for pro-AV products and services grew to $91.8 billion in 2014, from $75.5 billion in 2012. It is projected to hit $114.2 billion in 2016.
The 2015 AV Vertical Markets study for the higher education vertical offered some great insight into what college end users are looking for from AV installations, and concerns going into the next year, including:
• Acceptance of technological changes, and handling resistance to new developments.
• Keeping up with the technology demand.
• Using technology to tighten security needs and monitoring user behavior.
• Coping with system failures, predicting uptime, and establishing expectations for technical support.
• Trusting in bandwidth to support users’ BYOD needs.
The study also breaks out statistics on a number of factors for higher education end users. Statistics are broken up into overall percentages, and further segmented by percentages for respondents in the service industry, energy, and manufacturing/products/tech.
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