Digital signage is a top technology that help schools interact with today’s college students. It provides multiple benefits in the higher education realm, from helping schools communicate messages in a more cost-effective manner, launch emergency notifications, provide wayfinding capabilities, and beyond. After its renovation, the Rotman School of Management took its digital signage to another level with massive signage installs. Since installing these digital signage solutions, the school has been able to display real-time financial information and customized content created by its media and events team.
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Digital signage is one of the hottest forms of technology used on college campuses across the country. Colleges use their digital signage solutions to boost their sports culture, provide wayfinding on campus, teach classes, and ultimately attract prospective students. However, digital signage gets tricky and can fail if colleges make major mistakes, including not knowing what style of digital signage to use, creating boring content, investing in a solution that doesn’t fit the space they want to install it in, not being careful with the equipment, and hiring cheap labor to do the job.
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