Rotman School of Management Engages Students, Community with Digital Signage

Engaging and interacting with a generation of students raised surrounded by media is driving significant change amongst colleges and universities.

Students today expect and prefer digital communications, and as a result, digital signage has become a cost-effective tool for schools to utilize.

Dynamic digital signage enables schools to improve communications ranging from emergency notifications to wayfinding and campus events.

Visual communications in education can:

• Help schools to cost effectively communicate in real-time with students, staff and visitors.

Author John Pepelnak will be presenting a Roundtable Discussion entitled, “Engaging and Interacting with a New Generation of Students,” at Digital Signage Expo 2015 on Thursday, March 12 from 2:00-3:00pm at the Las Vegas Convention Center. For more information about DSE or to register for this or any other educational seminar or workshop, click here.

• Improve school safety by connecting with emergency notification and alarm systems.

• Enhance student, faculty, employee, and visitor experience by creating an engaging and interactive environment.

• Help schools create an environment that is easy to navigate through the use of interactive wayfinding and digital signs.

• Tie into existing systems such as maintenance, inventory and other administrative systems to provide accurate real-time information to staff and students.

• Be used for a number of applications including digital menu boards, donor walls, emergency notifications, staff/student/visitor communications, and interactive wayfinding.

An example of a university that is using digital signage to communicate with their staff, students, and visitors is the Rotman School of Management at the University of Toronto.

The Rotman School of Management recently doubled in size, expanding into a second building in 2012 with a $93 million dollar expansion. With the expansion, Rotman wanted to provide effective navigation in the campus buildings, and also keep visitors informed of daily events.

The school also wanted to update the digital signage solutions in their original building as part of the project. Special consideration was given to the location of the signage, housing of the players and running of cables due to limited server room space.

Prior to the construction, their digital signage comprised of 6 screens. Since the expansion, Rotman now has 27 screens across campus using a visual communications software called Omnivex Moxie.