It’s that time again- time to turn off the AC unit, dig the old scarf out of the closet, and make your holiday travel plans. More importantly, it’s time to prepare for the end of the fiscal year. Have you given thought to what will happen at the end of this fourth quarter?
If your organization has played your cards right you might have budget leftovers (which, quite possibly are the only rival to Thanksgiving leftovers). So, the question becomes, what should we do with it? Instead of purchasing more holiday decor or buying company swag, consider investing in a solution that will return revenue to your organization by something as simple as a boost in how you communicate.
Communication practices are vital to any organization, and much more important that you realize. Here’s the scary truth: the average employee attends 62 meetings a month, totaling 31 unproductive hours. Even scarier? An employee is likely to spend $2,100 to $4,100 of the annual company budget on poor internal communications.
Money is never wasted when it’s spent improving internal communications. Think about it: when was the last time you upgraded the corporate headquarters? No, we’re not talking about the new cappuccino machine in the lobby- we’re talking about the look, feel, and capabilities of your communication mediums. What medium can avoid the typical communication roadblocks while effectively distributing messages? Digital Signage.
In any corporate environment, digital signage is the proven communication solution. Whether your audience is consciously or unconsciously viewing your screens, messaging will be stickier and lead to increased awareness. According to DigitalSignage.NET, a whopping 47% of audiences retained information 30 days after seeing a digital sign.
Implementing digital signage saves companies time, effort, and money. Instead of sending emails or printing out numerous flyers, digital signage can showcase any type of content. From daily agendas and executive messaging, to motivational content to boost morale, eyes are attracted to messages on digital signage.
Intriguing employees with dynamic content relevant to their daily tasks is a proven way to get everyone on track. Internal signs, located in employee lounges or conference rooms, distribute information in real time. This content can display sales stats, organizational data, and emergency alerts.
External signs, located in hallways or lobbies, welcome visitors and acknowledge achievements. This content helps create overall brand awareness. This content can also include real-time news stories, weather forecasts, and messages from the CEO.
Not sure you’d use the medium that often if you purchased it? Digital signage can automate its
own content for you! Digital signage software can take your existing data and integrate those numbers to the screens. It can pull your social media posts, website snapshots, RSS feeds, and more. The CMS turns these bits of information into well-designed, eye catching digital content.
Digital signage customization options are endless, the software is designed to be hassle free,
and the communication uses are far more effective than any other device. Enter the new year with a fresh hold on your communications. Whichever communication you seek to display, there is no doubt that digital signage will be worth the investment.
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