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TechDecisions Guide to 18 Digital Signage Content Management Systems

A How-to Guide to Selecting a Digital Signage CMS System.

March 13, 2014 TD Staff 2 Comments

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AMX

AMX offers a desktop and server version of its Inspired Composer (v.5.4) software, a browser-based solution that simplifies two key tasks for digital signage administrators: creating and approving content, and monitoring and managing the digital signage network.  It is a management solution that covers all the major elements needed to administer a digital signage network with content, player, template and user management components.

Content creation and management includes intuitive content build and editing features, plus the ability to combine data from more than one source. The content can include real-time Internet feeds like weather, stock and news widgets, which can be added directly into the sign template to keep content fresh using AMX XPort data integration software. XPort provides a central point for data feed aggregation, with plug-in feed handlers that are responsible for extracting data from a particular type of data source. It also offers enhanced edit windows with access to edited and published information that can help content contributors improve and update existing content efficiently.

For enterprise-class organizations, Inspired Composer also offers a built-in content workflow management and approval process that highlights “changed” content for management evaluation before publishing to the network. This is useful for larger implementations where multiple people are responsible for creating content.

AMX Inspired Composer’s management component helps track playback with both in-depth viewer data and top-level briefs. Data logs can be filtered by date or other categories and exported into spreadsheet software for higher-level analysis, useful in determining the effectiveness of the messaging. AMX has made major strides in content reporting to improve analytics in this latest version of Composer. The company said this was based on user feedback requesting content tracking and reporting enhancements that provide “more granular analytics and actionable data.”

Support can scale from a single sign to a digital signage network within a building, campus, or even globally. Learn more about AMX Inspired Composer software.

Manufacturer: AMX

Media Player: IS-SPX-1300K

 

Specifications:

  • Dimensions (HWD): 1” x 6 1/4” x 3 1/4” (25.4 mm x 159.26 mm x 82.3 mm)
  • Weight: 0.8 lbs (362.88 g)

Active Power Requirements:

  • Power Supply:

    • 5V DC, typ. 0.6 A
    • 3 W

  • Power Supply Input: 100-240 V 50-60 Hz

Environmental:

  • Temperature (Operating): 32° to 104° F (0° to 40° C); 10% to 90% RH
  • Temperature (Storage): -13° to 113° F (-25° to 45° C); 10% to 90% RH

Storage:

  • Internal Storage: 4 GB solid state
  • External Storage: Flash drives and hard disks via USB 2.0 port

Supported Audio /Video File Types:

  • Supported Video Codecs:

    • Up to 720p resolution: MPEG-4 part 2 (ASP), MPEG-2
    • Up to SD resolution: MPEG-1, H.264, MJPEG, Microsoft VC-1 (Windows Media Video 9)

  • Supported Audio Codecs: MPEG audio layer 1/2/3 (MP3), ITU G.711, G.726, PCM, Microsoft WMA, AAC
  • Media Container Formats: AVI, WMV/WMA, VOB, AIFF, WAV, MP4, MOV (Quicktime)
  • Streaming Media Protocol: MMS, RTSP, RTP, SDP, HTTP; Uni- & multicast

Front Panel Components:

  • Ethernet: RJ-45, 10/100 Mbit/s (RJ-45), IEEE 802.3u, 802.3x
  • USB: 2.0 Connector, used with flash drives and hard disks for additional external storage; interactivity events via touch screen, keyboard and mouse
  • Status LED, Displays the status of device:

    • Green LED flashing once per second (regular operation)
    • Green LED flashing 4 times per second (recovery mode)
    • Green LED on and flashing occasionally (booting up)
    • Orange LED blinks steadily (Zeroconf link-local IP address is assigned to device)
    • LED alternates between red and orange (failure)

  • Reset Button: For rebooting device
  • DC Power Input: 5V DC, typ. 0.6 A (3 W)
  • HDMI (incl. digital audio): DVI via adapter
  • Analog Audio Out: Line level, stereo, mini-jack 3.5mm
  • Analog Video Out: VGA (DB15 HD connector)
  • RS-232 Interface: RS-232, up to 115200 bauds, mini-jack 3.5mm

Digital Display Compatibility:

  • Aspect Ratio: 16:9, 16:10, 4:3 (horizontal & vertical)
  • Maximum Resolution: 1280x720 (16:9), 1024x640 (16:10), 1024x768 (4:3)
  • Video Output:

    • 1080p: 24/15 Hz
    • 720p (HD-Ready), 576p, 480p, VGA; 50 or 60 fps

  • Video Connectors: HDMI (incl. digital audio), DVI via adapter. VGA (DB15 HD connector). Simultaneous use of HDMI and VGA possible

BrightSign

BrightSign’s solution includes enterprise-class network management software that allows for the online management of digital signs from any location, like a network operations center (NOC).  The company is clearly targeting network management solutions with eight of its 10 players supporting the network software. Its XD-class models (announced in October 2012) offer new HTML5 support that opens Web programming up to mobile device apps support (think interactivity with iPhones and Android Smartphones).

Content authoring is supported with BrightSign’s “BrightAuthor” that helps an organization prepare “ready for prime-time” content to distribute to the sign network. The content creation and publishing software is included in the hardware media players and can be used to create advanced network presentations. Support for dayparting allows a player to show content chosen for a specific time of day, (like a restaurant coupon at lunchtime) and includes other scheduling options and templates that offer on-screen zone layouts; for example, a news crawl at the bottom of the screen or creating a smaller main image with a sidebar showing a weather feed. The software component is based on a drag-and-drop user interface so it’s easy to learn.

The BrightSign advanced video engine is quite powerful and not only supports high-definition content, but supports two full-HD feeds simultaneously, or even supports 3D feeds (for 3D digital signs) with support for content in full high-definition (full-HD) resolution to each eye (left and right).  The engine can serve up live high-definition feeds as well using a standard digital over the air tuner and includes a digital cable tuner along with HDMI connectors for media player input.

BrightSign PC-class media players support high-resolution full-HD (1080p) displays and include support for touch displays (think kiosk or ATM-like interactivity).  The advanced players will decode a wide variety of different content and scale the image to optimize the display.

BrightSign also offers a fully hosted secure solution that helps a company scale to larger sign networks as needed, and includes scheduling, monitoring and the ability to manage personnel access by assigning user “roles” (think content editor versus programmer) and permission levels.

With the BrightSign solution you can build a single standalone digital signage system all the way up to touch interactive video walls. The group added support for advanced Web content like news feeds from subscription-based websites (RSS feeds), and has support for the latest emergency messaging links for emergency warning feeds like hurricanes or other local disasters.  The players also support wayfinding options and are able to serve up location information based on GPS data feeds. Another advanced feature is support for Internet-based camera streaming for advanced advertising and network analysis (allowing digital signs to do shape and gender recognition, for example).

Cisco

Cisco’s content management system is spread out across several devices. Their solution is heavy on video, IPTV and webcasting. If you are interested in the higher end of digital signage content, Cisco’s Digital Media Suite is for you. The suite consists of digital media players, digital media encoders, webcasting and video sharing products and more. The content management part of the suite is called Digital Media Manager. This is a Web-based application that manages content for Cisco Digital Signs, Cisco Cast (IPTV), and Cisco Show and Share (webcasting and video sharing). It creates approval flows and playlists, and schedules instant and future playback. According to the company, the digital media manager will manage Q&A sessions for live desktop video broadcasts and synchronize slides for both live events and video on demand. This application lets you customize screen layouts for Cisco’s digital signs and remotely configure, manage and monitor your digital sign network. The software can publish and manage content for Cisco’s digital media players.

Manufacturer: Cisco

Media Player: Cisco Digital Media Player 4400G

Features:

  • Support for MPEG-1,2, and 4 Part10 or Advanced Video Coding in standard and high definition, as well as graphics, web content, Adobe Flash Player 9 animation, and tickers
  • Local storage of 4 GB for reliability and performance
  • IP-based delivery of live broadcasting and on-demand video content
  • Small form factor: 10” x 8” x 2” at 4.5 lb.
  • Low power consumption

Dynasign

Dynasign’s newest content management platform is a Web-based system called Dynasign Online 3.8. It features an easy to use drag and drop format and is designed to be user friendly. The platform offers more than 60 screen layout templates, supports all major media formats and allows multiple screens to work together as an integrated display solution. The Dynasign platform also has a built-in reporting mechanism that allows the user to generate summary, monthly, daily or hourly proof of play reports by content.

In order to take full advantage of mobile trends in digital signage, this version of Dynasign online includes a QR code generator. Other new features include the Dynasign iAgent which allows content to be triggered via motion, gesture, camera, RFID, etc and Intel AMT integration, which allows player remote management when PC power is off.

Manufacturer: Dynasign

Media Player: Mini Media Player

Features:

  • Intel + NVidia 9300 Chipset
  • Intel Mobil Duo Core 2Ghz CPU
  • 2GB Memory, 160GB hard drive
  • 1 HDMI Port, 1 VGA
  • 6 USB2.0 Ports, 1 IEEE1394 port, RS232 Serial Port
  • Optional internal wireless 802.11b/g/n adaptor
  • L type mounting brackets
  • Windows 7 Embedded with Preinstalled Dynasign Player software
  • Dynasign Player V3 preinstalled

Fourwinds Interactive

With its simple content manager and content player approach, Denver, CO-based Fourwinds Interactive offers a software application for DS content management with two install packages: an on-premises enterprise server solution managed from the user’s network and a hosted cloud solution at the Fourwinds site. This hosted solution is a form of outsourcing with the major advantage of reducing, or even eliminating, the impact of the DS network on the existing IT department.

The Fourwinds content creation software offers an easy to use drag-and-drop interface that works with its layout editor. There are advanced data integration capabilities that can leverage existing marketing content like Web pages and videos, and a flexible design that includes an interactive component to create “clickable or touchable” objects for public display interactivity (Think “You are here” wayfinding that generates a map to a mall store, for example.) This not only streamlines the wayfinding component of any digital sign but also helps to keep content fresh and engaging with other interactive components like weather or news feeds. There is also a reporting and management component with tools for measuring and monitoring remote sign locations. This offers advanced audit and remote statistics of the played content, plus hardware status updates. This all combines to improve management of the Digital Sign network.

Gefen

Gefen offers a digital signage player with template-based content management. The player has Wi-Fi and according to the company is the first media appliance to combined HTML5 with the interoperability of SMIL (Synchronized Multimedia Integration Language). A LAN-based product, the player supports 1080p, text tickers, 2-channel L/R audio and calendar scheduling. It comes with 10 templates and supports live video input. If you have a ViewSonic or Mitsubishi display you can take advantage of RS-232 on/off commands.

The included software, dubbed Signage Manager, allows you to upload video playback schedules. The SMIL support opens up the signage to other supporting platforms. Signage Manager also has live feed widgets, such as date and time, RSS feeds and news.

A single-template product named Signage Manager Express is also available.

Manufacturer: Gefen

Media Player: Digital Signage Player with Wi-Fi Plus

Features:

  • Supports HD resolutions up to 1080p Full HD
  • Supports MPEG-1, MPEG-2, MPEG L2, MP3, H.264/MPEG-4, and VC-1 codec formats
  • 4 GB of built-in memory (expandable)
  • Live video input using the included Composite cables
  • SMIL 3.0 instructions (sub-set)
  • CMS device management in LAN or WAN environments is possible
  • using 3rd party solutions which are compliant with the SMIL protocol

  • NTP client for time synchronization
  • Real-time clock with battery backup
  • Automatic error recovery with built-in WDT
  • Auto-play starts playing scheduled contents automatically
  • Compact and wall-mountable solid metal enclosure for excellent heat dissipation and durability
  • Access to dynamic content via HTML5 widgets (RSS feeds, news, Twitter, websites, calendars, weather, and live clocks)
  • 13 base templates and 7 widget templates

LG Electronics

Perhaps one of the simplest ways to get into digital signage is using a turnkey system like LG’s EZ Sign TV system, which is not strictly a DS CMS, but rather a hybrid flat-panel display that serves double duty as a standard TV. The display comes with a digital signage package that allows users to create messaging on the screen for billboard-like applications. Content software includes 50 templates that ship with the display, allowing data input into “zoned” areas specific for content to display along with a standard TV image feed.

The solution targets small business digital signage, with complete package prices that include display and embedded hardware plus software from sub-$1000 MSRP. The 37-inch model is now selling online in the $700 range. LG says its price delta over standard flat panels is about $100, so as prices migrate down, look to pay about a $100 premium for the EZSign solution from the company. On the hardware side, the EZ Sign solution includes a 32-, 42- or 55-inch LCD TV with its bundled standalone software.  LG’s AMLCDs are all LED-based now with sets as thin as 2.1 inches.

Manufacturer: LG Electronics

Media Player: Pro:Centric Server

Features:

  • Simple Installation Uses the existing RF network, internet connection input, ASI output, and conversion for RF delivery
  • Minimal Head-End Rack Space Small, lightweight chassis, 1U height profile, 19-inch rack-mountable
  • Rapid Content Creation Using Wed Editor/Content Wizard Tool to quickly create and edit hotel-branded content
  • Remote Support Remote administration, configuration, and maintenance via VPN server

Nexus On-Demand

This company offers a product named AppSpace, a cloud-based product which it says will allow for the creation, management and publishing of apps that you can apply to digital signage and kiosks. Working through PowerPoint, the software has a visual editor for creating content. It has a content library that supports images, audio and video. It has a robust scheduling functionality, which makes publishing much easier. You can publish your content and create reports describing how people interacted with your content. AppSpace also allows you to monitor all of your player devices using a centralized dashboard.

Planar

Planar is known for its Mosaic Displays, but it also offers a content creation and management software that will export presentations to the company’s media player. The ContentSmart Media Player is full-HD 1080p with 4 GB of memory. For scheduling, it has an internal clock and built-in Wi-Fi, LAN or USB options. The ContentSmart software lets you create presentations for digital signage that use video, images, PowerPoint and music, according to the company. You populate the pre-built templates by dragging and dropping content into the template’s zones. Then you export the playlist to the ContentSmart media player. The software is free with the ContentSmart media players. It supports looping or weekly scheduling of content that can display in full-screen portrait or landscape mode.

Rise Vision

A solution that’s “free” is always an interesting business model to consider. Rise Vision gets there by offering a CMS platform using the Google App Engine (meaning it requires a Google sign-in account) that is “cloud-based.” The company has a digital signage player that is HTML5-based and lives in the cloud using a standard browser front-end.

The system works by creating standards-based content, then uploading it much like one would a blog entry, hosted online with a standard URL address. The browser-based Rise Vision player calls up the Web-stored presentation with pre-loaded timing, delivery and monitoring options. This is done with its free Rise JavaScript Viewer application, which, again, is cloud-based. The player will then play the content on the targeted digital signs, and when complete, go back and check for further instructions.

The unique business model leverages the Google tool set to offer its DS content management services free, and looks to generate revenue from optional value-add services to its customers like employee training, creative design services and various levels of support. The company emphasizes that the “Rise Vision product is 100 percent functional without any optional service,” so the optional services in no way preclude the use of the free online DS content management services. And with its technology based on HTML5 and extensive use of Google tools, Rise Vision offers cutting-edge technology for the best price in town. That is — for free.

The player is quite flexible and can integrate with a host of other Google services, including a Twitter Gadget for displaying the latest Tweets, live feeds like weather updates and even text-based announcements. Suffice it to say that for its low start-up cost this option may be hard to beat, especially for new users to digital signage looking to lower the risk to getting started in the DS space. One more point, since the content is all “standards based,” your time won’t be wasted if you decide to move to a different system downstream.

Manufacturer: Rise Vision

Media Player: Rise Display Preconfigured Media Player

Specifications:

  • Processor: Intel Core i3 1.8GHz
  • Memory: 4 GB DDR3
  • Hard Drive: 32 GB Solid State Drive mSATA
  • Graphics: Intel HD Graphics 4000
  • Wireless: Intel Wireless 802.11 a/b/g/n
  • Network: Gigabit Ethernet
  • Dimensions: 4.59” x 4.41” x 1.55”
  • Operating System: Linux (Ubuntu) Installed (Windows 7 Professional Optional - Not Included)
  • I/O: HDMI @ 2, USB 2.0 @3
  • Power: 65w AC Adapter
  • Mount: VESA Bracket Included

Samsung

Samsung has partnered with DS CMS manufacturer SignageLive, to create cloud-based turnkey applications for retail, fast food, education and corporate enterprise. The HTML 5-based applications offer templates, management tools, and reporting tools. Using drag and drop functionality, QR code support and the integration of Twitter or Yahoo Finance, the solution is designed to be controlled with Samsung’s master remote control. Samsung has also partnered with content management system partners FWi, Wireless Ronin and Scala.

Manufacturer: Samsung

Media Player: SBB-A

Specifications:

    • Dimensions (W X H X D): 12.2” x 8.62” x 1.26”
    • Weight: 4.0 lb.
    • Accessories: User Manual, Power Cord DP to HDMI Cable
    • Media Player:

      • N/B: Integrated
      • S/B: Hudson-M3
      • GPU: Radeon HD6480G (Integrated on APU)
      • FDM/HDD/SSD: SSD 16GB
      • Ethernet: GbE Ethernet (RJ-45)

    • Power Type: Internal
    • Power Supply: AC 100 - 240 V~ (+/- 10 %), 50/60 Hz
    • Power Consumption: 70W (Max)

 

  • OS:Windows Embedded Standard 2009
  • Output

    1st: Magicinfo Out (DP Port, Up-to 1080p) 2nd: Display Port Others: RJ-45, RS232 (D-SUB 9P)

  • Humidity 10~80%
  • Operating Temperature 10℃~ 40℃

Scala

Scala recently debuted Scala Enterprise, an updated and completely redesigned version of their content management software and is offered as both SaaS and locally-hosted/on-premise. The new interface features a more intuitive workflow that offers drag and drop capabilities. The software now supports Android power media players and photo-frames. It also supports HTML5 content. The updated Scala software features new Web service APIs and interactive features meant to enhance corporate communications. Users can throw content from a tablet to a digital display via the swipe of a finger using the Fling solution. The software also allows for full integration with third party tools like Facebook, Twitter and weather reports.

Scala offers a central management approach with three components to its content management software, Designer, Content Manager and Player technology. The group emphasizes scalability, ease of use, customizability and a wide variety of device and application integration.

Scala Designer works with a variety of video and image creation tools. The technology doesn’t force users to re-learn new software, but integrates with top imaging applications like Adobe Photoshop. Many imaging professionals like the Scala Designer approach because it will not re-render videos or other content, so it doesn’t introduce the possibility of corrupted data. Content is rendered “on-the-fly” with the original unaltered media format. Another advantage to this approach is Designer allows users to leverage what has already been created, such as other marketing material, including video, brochures or other marketing data. Scala Designer allows for image transparencies (ie use of. png files and alpha channels), advanced transitions and single click publishing from Designer to Content Manager.

Scala Enterprise Content Manager is a template-based content distribution software component that includes timetables, playlists that run with content that includes messages, videos, Flash player content or static images. The schedule allows users to define and edit the play time slots using a graphic view of content play times and allows for “recurrence patterns” and start-end dates for easy continuous play scheduling. Messaging (like emergency notification feeds) can be set to override content play like in the case of a tornado or hurricane for example.

The Scala Player technology includes support for playback 24 hours a day, 7 days a week, which helps optimize network efficiency. For example, for updates, the player only downloads changes to the content, not the entire content. There is a feedback component that communicates with Content Manager to track both Player health (like its on-off state, etc.) and log events for advertising, billing, content play analysis and other reporting. The player supports Windows Streaming Video or live video inputs and allows other extension modules to support other hardware.

There is interactive touch screen support that can trigger events like “PLAY” as well as support for self-running media. Another powerful feature is its ability to keep playing even with the network down.  Player uses a store and forward technology that can run pre-recorded content in case of network outage.

Other features include: two unique content channels can be scheduled and playback via a single media player using dual output, support for multi-zone/split screen content (ticker runs under video while image shows in a left column, etc) while allowing for media items to transition to full screen playback at any time.

Sony

Sony recently released three additions to its digital media platform under the Prodokol line of products. Prodokol Snap is a scalable client managed solution. It’s offered in two forms: basic or advanced. The basic version is a browser-based software application that comes pre-installed on the Prodokol media players. The software features a simple drag and drop interface that includes pre-designed templates, RSS integration and emergency alert capabilities. The advanced version of the software allows the user to manage content across multiple locations and offers the ability to schedule data, edit projects and monitor devices on your network. Additional features on the advanced application include wayfinding, queue management, automatic scripts, etc.

Prodokol Kollage is a hosted digital signage platform for users who don’t want the hassle of maintaining their own servers or distribution of content. Kolloage features drag and drop commands, content scheduling, playlist building and a media library that can be stored and back up to the Sony SAN/NAS.

Prodokol Enterprise is a managed services platform with an enterprise-grade management and distribution infrastructure. It supports all major media file formats and can be configured and customized to meet a company’s individual needs and requirements. Enterprise offers a wide range of player options and 24/7 network monitoring and tech support. The Prodokol LOGIK content management and scheduling application allows the user to tag content with metadata and playback criteria. LOGIK takes care of the rest by deciding the right playback destinations. It also includes a preview playlist for users to check before content is delivered.

Prodokol Snap uses two different software packages from SpinetiX: Fusion (embedded in the player and included in the price of the player) and Hyper Media Director (more robust feature set and sold separately).

Sony also offers a turnkey “Simple Signage Solutions” package that includes a display and a SpinetiX media player (HMP200) with the embedded Fusion software. Sony ships the solution with seven various-sized displays ranging from 32 inches to 55 inches diagonal.

The SpinetiX Fusion content management software is browser based and includes drag and drop content creation templates. It populates the display with a sidebar and below that image crawl messaging.

Manufacturer: Sony

Media Player: VSPBZ10

 

Features:

  • The VSP-BZ10 delivers Full High Definition video (MPEG2, H.264 at a maximum of 30fps), giving your business a professional and compelling means of attracting, interesting and informing your customers.
  • The VSP-BZ10 delivers Full High Definition video (MPEG2, H.264 at a maximum of 30fps), giving your business a professional and compelling means of attracting, interesting and informing your customers.
  • The VSP-BZ10 offers a wide variety of distribution options to suite your needs. Content can be alphabetically displayed from an SD card, or updated by USB stick (preloaded in the software), over the network (through the software or via the web interface), or through Ziris*. (*Target release Summer 2011.)
  • The VSP-BZ10 offers you the convenience of controlling the screen remotely – turn it on and off, switch between input sources, adjust the volume, and change sound and picture settings.
  • The VSP-BZ10 comes with free bundled Signage Player Management Software for up to ten units, which includes Flash to video and PPT to video converter software. A USB distribution function ensures quick deployment.

Symon Communications

Formerly Symon Communications, RMG Enterprise Solutions offers a comprehensive digital signage package of solutions. The company recently announced a new video player that supports the new UHD (ultra-high-definition) digital signs. These displays offer 4X the resolution of a more conventional full-HD (1920 x 1080) resolution player.

They have a focus on mobile displays that integrate with digital sign networks and can have a ripple effect back to social network sites.

The company also offers a fully integrated SaaS (software as a service) content management solution called Symon Enterprise Software (SES v.11.3.).  It collects content from various sources, can re-purpose that content based on a select set of business rules, and deliver the content to specific end-points (digital signs) in the network. Content can include real-time Web pages or video streams from its SDA Media player, which connects back to the Symon (SES) software for scheduling, content playlists and other relevant data like live RSS feeds (weather, news, etc.).

Tightrope Media Systems

St. Paul, MN-based Tightrope Media Systems offers Web-based hardware/software solutions for digital signage. The company says its popular turnkey Carousel Digital Signage System includes scalable player components to support a single digital sign (Solo Players, Cablecast, Carousel Pro) along with software-only Carousel Enterprise that supports installations of tens or even hundreds of thousands of players and channels enterprise-wide. Enterprise is a Microsoft SQL server with dbase with single point of management features.

The group offers a Tightrope store where customers can purchase various “channels” for content placement and turnkey look and feel, which greatly simplifies the content creation process with its drag-and-drop content creator software. Then it delivers to digital signs running the Carousel software. In fact the company supports a kind of apps store (store.trms.com) where customers can purchase collections like Horizontal – 16 x 9 Channels or 4 x 3 Channels that includes themes like “Summer in the City,” “Plaza” or “Neverland.” Many of these are free with the hardware/software purchase of one of the Carousel networked or standalone players.

Tightrope emphasizes ease-of-use interface, simplicity and “zero training” along with expansion to nearly “limitless channels of signage” with scalability built into the system.  Content delivery includes multiple format support (like MPEG 2/4, Windows Media, H.264, Quicktime, and Adobe Flash.)  The system supports video and graphics from multiple user inputs. These can also be professionally created in Tightrope’s pro design service offers customized content, including specific branding and animation creation. Interactive touch is also supported through the pro design services, for custom-built interactive applications or turnkey channels that can provide pre-made layouts, templates, images and backgrounds. In November 2012 the company announced a Carousel 6.3 software upgrade that included new live-video streaming options (including H.264 support) and internationalization upgrades.

Manufacturer: Tightrope Media Systems

Media Player: Carousel 410

Features:

  • Connect up to 300 Carousel Players to a single Pro Server.
  • Hot swappable Enterprise Hard Drives for a total of 1TB RAID 1 storage.
  • Windows Server 2008R2 for enhanced security and reliability
  • Status monitoring and impression tracking for up to 300 channels
  • Emergency messaging to up to 300 channels or any subset of channels
  • Unlimited number of users. User rights and permissions can be segmented to the zone level within a channel

Visix

The company has two software offerings, AxisTV for the Enterprise, and Announce Digital Signage software. Both are targeted solutions that include a suite of browser-based digital signage products to create, manage and schedule communications from anywhere and to deliver messages and media to the digital signage network.

Both products can be managed locally via traditional PC options or the entire system can migrate to a Visix-hosted SaaS. The technology found favor with large and small professional system integrators, including system installers, and was recently voted top ranked in the DS Software category in a survey by “Commercial Integrator Magazine.”

Much of its popularity comes from its ease of use, allowing people with “…minimal design or technology experience” to create content using AxisTV tools and templates. The technology supports media from other sources, including PowerPoint and other Microsoft Office applications, with content creation software that uses menus, wizards and guides that help streamline the publishing process.

The Visix Announce product is a digital signage app that is themes-based, which helps streamline the publishing process. According to the company, this is a “fill-in-the-blank auto-generating” template approach, where “…Users simply log on, fill in the templates and schedule them for approval.”

Visix also has a Mobile Publisher module that delivers messages to smartphones and tablets plus Web pages and RSS readers on mobile devices using the new HTML5 Web protocol. The solution can deliver content to Android and Apple smartphones and tablets with “opt-in content viewing” versus a “forced delivery” model. This gives mobile users control over what content is “pushed” to the device. Since the display size is much smaller, there is a content auto-sizing that includes rotate, pan, zoom and tap functions to support the mobile user.

The solution also integrates back to the AxisTV digital sign software with return on investment tracking (using Web statistics) and other Web server integration. Visix historically has a particular focus on higher education markets with deployments in over 700 colleges and universities. The group is also known for its meeting room signs that tie into the software offerings with 10-inch displays and Power over Ethernet to help ease installation.

X2O Media

Canada-based X2O Media is known for pioneering real-time broadcast graphics technology for the digital signage market that creates “TV channel-like” content leveraging its knowledge of TV workflow. The company built its TV video and graphics expertise into its Web-based HTML5 channel creation and management platform.

The software solutions are broad and include a traditional CMS component that directly integrates with Microsoft’s popular SharePoint (called SharePoint TV). It has access to real-time data stored in Microsoft’s Sharepoint CMS that uses the data for content distribution with TV-like channel creation to “push” content (not just video) to any device. SharePoint TV uses the X2O server to SharePoint platform to reformat the data to match each device request.  Beyond SharePoint CMS the technology inputs include Office365, Microsoft Exchange and social media like Facebook and Twitter. Because it is HTML5-based this includes mobile devices like tablets, smartphones, desktops all the way up to a large digital screen.

The X20 Media approach goes beyond video streaming, and instead renders content dynamically (real-time) at the display panel.  This approach can vastly improve network traffic overhead with the video rendering done at the local display panel.

The X20 Digital Signage software includes multi-screen, broadcast quality support for any size and configuration of video walls, including touch-interactive digital signs and has wayfinding support. The X20 system is also flexible, supports third-party systems and is player agnostic so — like NEC’s Vukunet — it can work with a variety of digital sign networks.

Whether you’re just getting started, or looking for a way to rein in an existing digital signage network, a content management system (CMS) can help bring your digital signage project to the next level with distinct advantages in efficiency, flexibility and even cost.

But to choose the right CMS for you, you have to create your digital signage strategy.

Setting your goals:

Digital signage is a solution that grows. Before you know it that single sign has grown to 10 or 100 and each has a different audience and needs to convey different messages at different times of the day. To begin your search for the perfect solution, you need first to clarify what the needs of the project are.

Some key decisions you need to take into consideration are:

Step 1
Decide what you want to say. This step comes first because it will shape what hardware and software to consider, as well as help you decide locations and content to prepare. Are you going to just show text or expand to video? Are you going to want to include multiple zones on the sign? This means partitioning the display to include different inputs like announcements and weather. Is the sign going to be used for emergency notification? Then that means it’s location and the content must meet specific standards.

Step 2
Decide the scope of your DS project. Map out who will be your audience at each location. How many displays do you plan on using? In the best case scenario, how many locations for signage do you have?

Step 3
Decide who is going to be in charge of the project. Having a digital signage champion and department will keep the project on track. Digital signage needs to be owned by particular members in an organization. A specific group will need to manage the signs and content both during and after installation.

Step 4
Decide where the DS CMS will live. Is the signage going to be part of a standalone group with its own network or are you going to integrate with your existing Intranet / Internet? Bring IT into the conversation as soon as possible. Decide the type of digital network you’re looking to deploy;  for example, are you looking at a system of standalone signs in multiple locations or a network of signs that operate in just one building or multiple buildings?

Step 5
Realistically evaluate your budget. Which departments are going to pay for the signage and the man-hours it will take installing, creating on-going content and maintenance of the network? Are you working on a budget that allows for the purchasing of new hardware like displays and players or do you have to use existing equipment? This matters because many digital signage displays and players come equipped with a DS CMS. You may have to buy a standalone DS CMS if your budget is too tight or you already have hardware.

Once you’ve taken these steps, choosing a DS CMS becomes much easier. Then you can move on to specific features.

Identifying the Features You Need

Moving to a DS CMS offers a chance to use a template-based approach to digital content, delivering targeted messages throughout the DS network in an efficient, controlled and effective way. Beyond the “content management” role, many DS CMSs add content creation tools that help smaller groups create or even convert existing content into appropriate formatting for deployment over the digital sign network. Other modules like scheduling and ad insertion are tools that come in various DS CMS solutions. Data analytics modules are also available to help managers gauge the effectiveness of digital signs and provide valuable data on just how many impressions a sign is delivering and to whom.

The top features that a customer should look for when choosing a DS CMS system are driven by the size and scope of the digital signage network, the role digital signage is to play in the strategic vision of the company and the team that is going to be running the initiative.

For the multi-screen enterprise customer, integration into the existing network would drive considerations. Look for a DS CMS that offers flexible design and that uses plug-ins (like wayfinding) that work with existing technology and remote management. Don’t forget to evaluate that software as one that will support future growth.

In a small enterprise overriding factors will include cost, ease of use in content creation, data storage and management and, of course, the ability to support future growth.

Regardless of the scope of your digital signage network, you should look for a CMS that:
• will allow you to build your content visually (like how a PowerPoint slide is built) by filling in content areas.
• supports a variety of content types so you aren’t limited to certain media.
• offers detailed scheduling, so you aren’t tied to the signage every time you want to make a change.
• can grow with you, either with cloud-based software or network support for additional players.
• has the capabilities to make your decision about what you want to say a reality. This means functionality for video, weather, news feeds, emergency notification announcements and wayfinding capabilities should be included if your plan calls for it.
• supports touch interactivity if you are planning to add such functionality.

How CMS Systems Differentiate

The key DS CMS product differentiator falls along the lines of size and cost.  Solutions range from simple media player, software and display all-in-ones to “bolt-on” software management solutions that tie directly to existing deployed media players and display signage.

Cloud-based software, known as SaaS, (software as a service) offers the ability to scale as your digital signage network grows. With the cloud, tools and services are not on local desktop computers but are accessible on servers. The interaction is through applications that are based on the server and usually through a Web browser. There are two types of cloud products. One is a public cloud, in which the software and data live on another company’s server (think Google Docs); in this case the software manufacturer’s server. Two is a private cloud, in which the software and data live on your own server.

A top-of-the-line CMS will help you monetize your digital signage through the use of interactive features like QR codes and text messaging. Analytics from these interactions can be a great source of information.

Whether SaaS or managed on-site, DS CMS networks can include the entire range of products and services, including network and signage deployment and management, content creation, storage and delivery, scheduling and ad insertion, plus tracking and analysis. All this can be done to scale, from a small company’s network of signs or tied into a digital network that generates ad revenue.

CMS Solutions by Type

This slideshow is a review of the popular DS CMS systems and includes both software- and hardware-driven content management initiatives. Use this guide to help gain an understanding as to what DS CMS systems are out there to choose from.

In general there are three types of DS CMS solutions to choose from:
● A Local CMS that runs on in-house servers and connects to media players either directly or via a Web-based network.
● Hybrid Local / SaaS solutions that allow you to start with a local solution and scale up to an SaaS system.
● SaaS Enterprise-class solutions that can range from “free” service based solutions to full-blown worldwide ad-based networks.

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Tagged With: Content Management, Digital Signage, Higher Ed

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