It’s difficult to walk past an LED display and not have it catch your eye.
The brightness and clarity of LED displays are a few of the major reasons why this technology is deployed in various commercial markets, especially retail.
Take, for example, three Inter IKEA Center Group (IICG) shopping centers, located in China.
In an effort to enhance shoppers’ experiences, IICG shopping centers in Wuxi, Beijing and Wuhan, China, all received LED enhancements over the past two years including transparent, “storyboard” and banner displays from Daktronics.
“IICG invested 5 billion RMB in China for their first-time shopping centers developments in Wuxi, Beijing and Wuhan,” says Shonna Du, Daktronics Shanghai regional sales, in the Daktronics announcement.
“They were intent on bringing unique, never-been-done-before concepts into the shopping center atmosphere to create an experience shoppers could only get at their locations. The results certainly meet their objectives.”
According to a Daktronics announcement, the Wuxi location installed freeform, semi-transparent LED elements covering three sides of an elevator for a total almost 200 square meters of display with a 50 millimeter line spacing.
In addition to the elevator installation, a storyboard display was installed containing display segments that are positioned to create a full-size display.
The storyboard display measures 9.8 meters high by 6 meters wide and features 10 millimeter line spacing of Surface-Mount Device (SMD) LEDs.
Watch the video below to see all of the displays in action.
Here’s more from the Daktronics press release regarding the Beijing and Wuhan shopping center installations:
The shopping center in Beijing installed a semi-transparent display measuring 14.4 meters high by 8 meters wide using freeform LED elements at a 50 millimeter line spacing.
This display stretches from the second floor to the ceiling above the third floor of the shopping centers atrium area. Shoppers can look out through the display from the backside while people in the atrium are able to see full video content.
The Beijing location also installed a long, narrow storyboard display measuring 1.58 meters high by 11.09 meters wide which features 6 millimeter line spacing.
This storyboard display mimics the keys of a piano with vertical display breaks to give the video portions a piano key effect. The display is mounted above the first floor of the three-story atrium, along a walkway adjacent to the semi-transparent display.
Inside the Wuhan shopping center, a double-sided high definition banner display hangs from the ceiling in the center of an atrium area. Each display measures 3.48 meters high by 2.22 meters wide and features 6 millimeter line spacing.
A storyboard display was also installed at Wuhan shopping center, measuring 5.39 meters high by 2.85 meters wide and featuring 10 millimeter line spacing. This display is mounted to the face of a wall at the second floor level of the three story open entrance to the shopping center and welcomes shoppers to the facility.
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