The LG ‘OLED Shelf’ combines two Transparent OLED displays, one above the other, designed to blend into a living room decoration while adding a touch of elegance as it is hanging off from the shelf on the wall. The OLED Shelf is designed for displaying TV shows or gallery paintings while running in its Always on Display Mode.
LG Display is also set to unveil its ‘Shopping Managing Showcase,’ a Transparent OLED display fitted inside a wooden display stand. Well suited for luxurious department stores, the Shopping Managing Showcase can display eye-catching visual content on the screen that harmonizes with the products on display behind to better grab the attention of shoppers and elevate the ambience of the place, according to LG.
Meanwhile, the LG Display ‘Show Window’ consists of four 55-inch Transparent OLED displays and is designed for retail locations. The distinctive Show Window maximizes the advertising potential of window displays by delivering a more unique and informative shopping experience.
LG Display unveiled its first proprietary Transparent OLED back in 2019 with its 55-inch Transparent OLED displays with 40 percent transparency. Since then the company’s Transparent OLED displays have been applied in various spaces outside the home such as shopping malls, museums, and subways.
According to a recent study by leading global consulting firm the Boston Consulting Group (BCG), the global transparent OLED display market is predicted to expand continuously at a compound annual growth rate of 116% over this decade, reaching a total value of around $2.7 billion by 2025 and $10 billion by 2030.
“With our industry-leading Transparent OLED technology, we will continue to introduce innovative high-end solutions that allow our customers to enjoy unprecedented experiences,” says Lee Hyeon-woo, senior vice president and head of Life Display Business Group at LG Display.