Keep Teams on Track with KPIs on Digital Signage

Are you introducing KPIs to your digital signage?

You have screens up in hallways, at elevator banks, in break rooms – everywhere your employees go.

They’ve already become used to looking at your screens for announcements and information, so take advantage of that and display some data that will motivate them and get them more engaged with your organization.

Key Performance Indicators (KPIs)

These are performance measurements that look at progress towards specific strategic goals or achieving various levels of operational targets. They define a set of values to be measured, then those values are fed into systems that summarize that information, where they become “indicators”. KPIs should always be SMART:

• Specific – the measurement has a specific purpose for the organization
• Measurable – able to be converted into numbers and compared with goals or past performance
• Achievable – something that individuals or teams can actually do in the time allotted
• Relevant – tied into the overall goals and success criteria of the organization
• Time-Targeted – the values cover a predefined and relevant time period

Because KPIs are linked to target values, it’s easy to see if expectations are being met or not. Choose something important to measure, find a way to measure it, and then display that on your screens for the target audience. When employees see how the company is doing in an area that is relevant to their jobs, they feel included and create their own intrinsic motivations to do more to reach that goal.

Using your digital signage is much more effective and efficient than meetings and memos. Rather than send out emails to all inside sales people about the current status of sales quotas, display it on screens in a shared workspace or breakroom. They’ll see it faster and more often than an email (the average office worker receives over 100 emails a day), and every time they go get a cup of coffee, they’ll see it and think about it.

If you integrate your digital signage with a data collection system (an inventory system, etc.), your KPIs can be updated automatically by the software, with no need for a person to take time to enter the stats. You can also display data from Excel spreadsheets, or SharePoint and other online collaboration software.  And because the data is updated in real time, everyone always has the most current picture of how the organization, or their department, is performing. This also allows a quick response to a sudden downturn, allowing efficiencies to be increased and corrections made the moment something goes amiss.

You can promote positive behavior using KPIs. For example, you might display an energy dashboard with current electricity usage in the building, along with an optimal target. People will see the goal, see the current usage stats, and take action to meet the goal – turning off lights in unused rooms, putting computers in sleep mode, etc. They can immediately see the effects of their efforts right there on the screen, as energy usage goes down towards the target.

Good metrics also add to a positive work environment. They help create a common purpose, and remove the intimidation factor – instead of the boss gathering everyone together to give them the latest figures, it’s all up on the screens. Even though “the bosses” put the information up on screens, people feel like they “discovered” it themselves. This leads to a sense of ownership, boosting intrinsic motivations.

Click Here For Some Examples of KPIs

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