“You don’t want to select a product and hope it fits around your use case,” Hagen said. “You need to be able to optimize delivery based on how your audience is watching that media. Who are your key constituencies? Which groups on campus need to be involved in the decision-making process? How much storage do you need? Whatever you think you need, it’s not enough.”
Check for solutions that provide ease of use
Hagen said colleges should opt for a video solution that is easy for instructors and students to use.
He said determining a video solution’s ease of use will consequently determine its overall ROI.
“Make sure faculty have a means to make videos,” he said. “They should be able to go back and assess their videos and ask, are we getting an ROI on this? Are people using this, and are they using it after other people use it?”
Check for solutions that serve multiple purposes
Hagen recommends investing in a video solution that can be used in more than one way.
He said decision-makers should brainstorm additional uses for a video platform, such as for student reflections, student performance reviews, lecture playback and even group collaboration.
“You can use video for reflection,” Hagen said. “You can look back, how did I perform as a student? That’s a great use of video.
“You can also use it for peer collaboration,” he said. “There doesn’t have to be one-way video. You can do web conferencing, two way video, etc…When you see use cases, you see more people who want to get involved with video.” 
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