• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

My TechDecisions

  • Best of Tech Decisions
  • Topics
    • Video
    • Audio
    • Mobility
    • Unified Communications
    • IT Infrastructure
    • Network Security
    • Physical Security
    • Facility
    • Compliance
  • RFP Resources
  • Resources
  • Podcasts
  • Subscribe
  • Project of the Week
  • About Us
    SEARCH
Video

Interview: BrightSign CEO Predicts Future of 4K

Tom LeBlanc, Editor-in-Chief of TechDecisions and Commercial Integrator, interviews BrightSign CEO Jeff Hastings.

April 22, 2015 TD Staff Leave a Comment

Leading up to Digital Signage Expo 2015, Commercial Integrator and TechDecisions Editor-in-Chief Tom LeBlanc chatted with BrightSign CEO Jeff Hastings about the future of the industry. As a manufacturer of digital signage players, including recent introductions at both the high and low ends of the market, he’s uniquely qualified to comment on the overall state of demand for digital signage. He talks about everything from 4K and HDMI 2.0 to the “blue screen of death.”

TL: What have you seen in terms of demand for 4K content since you launched BrightSign 4K?

Hastings: We announced it about a year ago at ISE [but shipped in September]. We’ve seen two things happening.

First is the kind of ecosystem, if you will, is just now coming together — so displays with HDMI 2.0, the ability to encode content with H.265, which keeps file sizes for 4K kind of the same size as 1080p files so it’s a really big breakthrough on the compression side.

Then the panels with all the stuff integrated are just now coming out. So basically in Q4 we saw some really good adoption from two different segments — one from the early adopters [and] television manufacturers on the consumer side wanting to be able to demonstrate their TVs, because there is really no other media player that’s solid-state that they can put in a retail environment. So we did a reasonable number of those.

Then a lot of other folks are buying our 4K player because of the extreme capabilities of the HTML performance and the video performance even using it with 1080p. What’s happening here in the first quarter is I think you’ll see most of the commercial manufacturers bringing out their 4K TVs with HDMI 2.0. That was kind of a limitation.

In the fourth quarter the commercial TV still had HDMI 1.0, which only gives you 30 frames per second for the 4K, and all the consumer TV manufacturers came out in Q4 with HDMI 2.0 and typically what happens is three to six months later the commercial versions come out. So we’re really looking forward to the commercial versions coming out here in the first part of the year.

TL: You recently launched BrightSign LS targeted at the lower end of the digital signage market. What are you seeing in terms of how both the low and high end of the market is developing?

Hastings: There are kind of three things happening in the overall digital signage market.

Pages: Page 1 Page 2

If you enjoyed this article and want to receive more valuable industry content like this, click here to sign up for our digital newsletters!

Tagged With: Corporate, Digital Signage

Related Content:

  • OptixAV RMM Solution Solutionz OPTIXAV RMM Platform for AV Environments Now…
  • Mockup of Korbyt Anywhere with Zoom integration. Korbyt Anywhere Now Available on Zoom App Marketplace
  • Planar Studios Virtual Production Training Planar Studios’ Virtual Production Workshop Aims to Expand…
  • work from home devices Choosing the Best Video and Audio Devices for…

Free downloadable guide you may like:

  • Harnessing the Power of Digital SignageHarnessing the Power of Digital Signage

    Choosing the best solutions for messaging, branding, and communicating in today’s content-everywhere landscape

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Get the FREE Tech Decisions eNewsletter

Sign up Today!

Latest Downloads

Download TechDecisions' Blueprint Series report on Security Awareness now!
Blueprint Series: Why Your Security Awareness Program is Probably Falling Short

Learn about the evolution of phishing attacks and best practices for security awareness programs to ensure your organization is properly prepared t...

Workplace Collaboration Tools for Corporate Spaces
Workplace Collaboration Tools for Corporate Spaces

From lobbies and shared spaces to conference rooms and multipurpose facilities, you need high-performing AV technology to effectively share informa...

ChatGPT, generative AI, enterprise, workplace
Blueprint Series: ChatGPT and Generative AI in the Workplace

This latest release of the TechDecisions Blueprint Series explores the new phenomenon of tools such as ChatGPT and how IT leaders should go about d...

View All Downloads

Would you like your latest project featured on TechDecisions as Project of the Week?

Apply Today!
Sharp Microsoft Collaboration HQ Logo

Learn More About the
Windows Collaboration Display

More from Our Sister Publications

Get the latest news about AV integrators and Security installers from our sister publications:

Commercial IntegratorSecurity Sales

AV-iQ

Footer

TechDecisions

  • Home
  • Welcome to TechDecisions
  • Subscribe to the Newsletter
  • Contact Us
  • Advertise with Us
  • Comment Guidelines
  • RSS Feeds
  • Twitter
  • Facebook
  • Linkedin

Free Technology Guides

FREE Downloadable resources from TechDecisions provide timely insight into the issues that IT, A/V, and Security end-users, managers, and decision makers are facing in commercial, corporate, education, institutional, and other vertical markets

View all Guides
TD Project of the Week

Get your latest project featured on TechDecisions Project of the Week. Submit your work once and it will be eligible for all upcoming weeks.

Enter Today!
Emerald Logo
ABOUTCAREERSAUTHORIZED SERVICE PROVIDERSDO NOT SELL MY PERSONAL INFORMATIONTERMS OF USEPRIVACY POLICY

© 2023 Emerald X, LLC. All rights reserved.