We know it has something to do with innovation. Draper teases a corporate rebranding that it says highlights and strengthens the projection screen and flat-panel display lifts maker’s focus on innovation. We also know if will debut at InfoComm 2017.
“A year ago, we began to examine how we do things as we continue to strive to provide our customers with quality products and expert service,” says Draper president John Pidgeon in a press release.
“We asked questions. We sought outside help for a new perspective. We listened to our customers. We are pleased to launch our rebranding at InfoComm, and we look forward to the valued feedback from our customers.”
InfoComm 2017 is certainly the time for a manufacturer such as Draper to launch corporate rebranding efforts. An estimated 30,000 will attend the industry trade show in Orlando, June 14-16, so Draper will attain an immediate reaction.
Now the company says its rebranding marks a growing initiative to clarify its mission, services, and goals, simplify a business approach and to refresh its relevancy to customers’ needs.
Draper says its rebranding will include:
- Many new aesthetic features
- Logo
- Tagline
- New look in signage and tradeshow presence
- Versatile and robust website
“Our rebranding is a significant step forward while remaining true to the foundation we laid nearly 120 years ago,” adds Bob Mathes, director of audio-visual markets.
“At Draper, we’re industry leaders, and our fresh, modern approach expresses our approach to creating innovative solutions many of our customers know and love. We invite those attending InfoComm 2017 to visit us and check out many of the exciting things happening at Draper.”
InfoComm 2017 attendees can check out the rebranding unveiling at Draper’s booth, No. 3342. The company is also promising a behind the scenes preview of the new website.
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