Even though the category has its own annual show in Digital Signage Expo, digital signage is a yearly staple on the InfoComm show floor. InfoComm 2017 was no different.
Video walls that can be placed in lobbies for branding or installed into a boardroom for advanced collaboration. Display screens that find homes in retail stores, local bars, huddle rooms, and all across campuses for different reasons. LCD, LED, OLED, QLED, transparent displays, displays as thin as wallpaper – all of this and more shined bright at InfoComm 2017.
Digital signage solutions are some of the flashiest on the show floor each year. Don’t forget, though, that there are piles of products that make them run, send them content, cool them down, and connect them to the network.
While there’s nothing like a fresh display with crisp content in unheard of resolutions to get you excited about Pro AV, there’s truly nothing like hardware and software that keep them running that get integrators and end users to take notice. What’s a 86-inch 4K UHD display without a content management system ensuring the right content is showing at the right time? Just a plastic box with a bunch of wires inside of it.
That’s what is so special about InfoComm each year. Manufacturers, end users and integrators travel thousands of miles in order to see everything from the inside out. They don’t just want the screen, the want the hardware that powers the screen, the software that runs the screen, and the mounts that hold the screen too. They want solutions, and there is no better example of multiple products coming together to form a solution than with digital signage.