3) Compliment mobile devices
Even though college students thrive and learn off of their mobile devices, colleges still need to communicate with them via digital signage. Some digital signage solutions enable students to access wayfinding applications on campus, or display students’ social media content during a sports event. When digital signage compliments students’ mobile devices well, a college is able to reach out to a broader audience easier, and can customize messages more quickly.
4) Don’t rely on social media to convey messages
While social media is a key way to communicate with students, colleges shouldn’t solely rely on it. Because social media is difficult to control, colleges may have a hard time filtering and monitoring what students are posting. If a college is determined to use social media as a communication outlet for students, it should equip itself with a crisis management team and check legalities to get ready to protect the college’s brand in case of an emergency.
5) Develop a filtration system
Once a college decides on content, the buck doesn’t stop there. Usually, colleges will still need someone to produce the content and connect it to its digital signage solution. Plus, that someone will also work to filter and validate the correct content for a specific solution. Colleges can even turn to the IT department for help, as long as the relationship between the two is solid.
6) Keep that human touch
Sometimes, colleges can get caught up in technology and deliver messages that are too “techy.” When going through the re-branding process, colleges should stick with a humanistic approach. Keeping things “human” will make a college seem less robotic, and will create a range of holistic experiences. Plus, a humanistic approach will appeal to a range of audiences, from faculty, staff, current students, prospective students and parents.
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Video: Aaron Bach gives a demo on Four Winds Interactive’s wayfinding digital signage at DSE One.
https://youtu.be/xLC64KQ8vRY
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