You’ve invested the time, research and money, and your college’s digital signage is finally up.
Or maybe you’ve relocated your digital signage to another location on campus, or you’re upgrading for a bigger, better solution.
Regardless of what stage your digital signage is at, the next step is to use those solutions to create the best experience for your students, faculty and staff.
At DSE One‘s seminar called “Creating Successful Digital Signage Experiences: Effective Integration of Social, Mobile and Other Technologies with Digital Signage,” integrators and manufacturers collaborated on tips to getting the best uses out of a digital signage solution.
Aaron Bach, Senior Manager of Application Services at Four Winds Interactive says that the higher education world is a fantastic place to deploy digital signage solutions.
“You have students that are passionate about this and dive right in,” he says. “Higher education projects are successful because of the passion of the labor.”
However, there are so many avenues in higher education that can receive a boost from digital signage: sports events via video boards in a college stadium, wayfinding kiosks on campus paths, welcome video walls in an admissions building for prospective students and interactive boards for teaching oncology in a campus lab.
The big question is how to utilize these digital signage solutions to gain the biggest benefit.
Experts at the DSE One seminar say colleges should start by deciding which department needs digital signage the most, and which location it will be installed in.
From there, colleges should decipher which audience they’d like to cater to, how much they’re going to spend on it and how they are going to deploy it.
But what is the best way to convey a message and utilize digital signage?
DSE One experts recommend these six tips:
1) Establish which bucket you’re in
Even though digital signage is everywhere, it’s important to establish the specific locations that would best suit a digital signage solution. Colleges should decide if a particular solution is outdoors or indoors, which audience they are aiming to appeal to, which graphics and sounds to incorporate, and what content will be displayed. Colleges that aren’t sure what they’re doing or who they’re striving to reach will more than likely display content that is messy, disorganized and confusing, and can potentially lose the engagement of an audience.
2) Have content with a purpose
Digital signage gets a college’s message out in a crisp, bright way, but it shouldn’t be used just for looks. Colleges that have digital signage solutions should always deliver content purposefully, and should align that content to the appropriate marketing caliber. Colleges should handle digital signage while keeping data driving decisions in mind, and should communicate with college officials to determine which content is the best fit for a particular digital sign.
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