“The key is making it as easy as possible for students and professors to make content on a platform,” Cross says. “The rest of it falls into place…you can upload content to MediaCore and instructors don’t need to know anything about video. You can leverage the power of the college through video experiences.”
Cross says once colleges invest in and implement a video platform, they should encourage students to use it. That way, students will educate themselves on what tools work best to help them learn.
“Once the content is into a platform, it’s important for students to get experience putting content on any device,” Cross says. “MediaCore can adapt an interface to any student’s device and makes sure it gets a smooth experience across those devices. Students have consumerized expectations. Students expect slick experiences and expect things to work like Facebook, especially with mobile video. It’s important when colleges start to provide content to students that they make sure to give a good experience across multiple devices.”
From there, Cross says colleges should keep giving students the tools to manage content over different media inside and outside of the video realm.
He says that will enable students to collect, manage and gain insight on how to consume content to fulfill their education needs.
“Linking with education platforms to use existing architecture….gives you tools on analytics to see interesting trends,” Cross says. “You will see institutions using video analysis to see what’s resonating with students, how that video is being consumed, how long [that video is consumed for], and what’s working.”
If you enjoyed this article and want to receive more valuable industry content like this, click here to sign up for our digital newsletters!
Leave a Reply