Developing, producing, and using digital content is at the core of modern enterprise work, whether doing new product development, establishing compliance workflows, or delivering client-facing work. But as the volume of digital content continues to grow exponentially, companies are struggling to manage development, leverage assets effectively, and measure performance. Workfront has introduced a content management platform, Workfront Library, to help enterprises manage digital content from concept to completion and distribution in the context of work. It is designed to empower employees to more effectively manage work, review and approve assets, and distribute them throughout the enterprise, all in one place.
According to a case study published on the Workfront website, Fender Musical Instruments was able to reduce time spent in meetings by 30-40 percent, by using Workfront Library.
Digital assets from over 150 file types can be updated from projects with a single click, with all the relevant metadata passed through, so the whole enterprise stays up to date on work in motion. Content in Workfront Library is organized to meet individual users’ needs, while making sure it stays organized, searchable, and usable for everyone. Workfront Library tracks the work activity and utilization of content in real time, enabling people and organizations to track asset performance, gain insights into key elements such as return on investment, and make informed business decisions.
“With Workfront Library, people anywhere across the enterprise can create, manage, and leverage intellectual capital more efficiently and more effectively than ever before, all while being able to scale and provide people with a single place to get work done,” says Steven ZoBell, chief product and technology officer at Workfront. “All the context, documents, images, and feedback needed to create amazing work appears in one solution. People can finally locate the content they need and use it precisely when they need it—through their operational system of record.”