Yahoo & Merkle Strengthen Identity-Based Targeting, Performance & Measurement for Advertisers
Merkle’s Merkury platform is now interoperable with Yahoo ConnectID NEW YORK–(BUSINESS WIRE)–Yahoo today announced an expansion of its long standing partnership with Merkle, the leading technology-enabled, data-driven customer experience management (CXM) company, connecting Merkle’s identity resolution and data platform, Merkury, and Yahoo ConnectID. Yahoo ConnectID supports advertisers and publishers as the digital landscape evolves away […]


