
Big Data Can Lead to Valuable Marketing to Customers
It’s not all about finding and bombarding customers with offers. Big data and analytics can help your company provide valuable content that leads to a sale.
Big data and analytics are leading to some great opportunities for marketers. Being able to figure out who buys a product and how much they pay are valuable tools to a marketer. Big data can answer those questions, potentially, for an entire market segment. What’s as important is leveraging what customers consume – what they’re […]