With a reputation as a premier luxury home builder, Toll Brothers City Living brings the same level of quality and amenities to the most dynamic urban markets nationwide. Offering contemporary architecture and elegant finishes that accentuate the lifestyle of luxury, the sales professionals behind the scenes often operate in the most competitive residential markets.
The Tech Decision
Needing a client experience that truly separates them from the competition, the team at Toll Brothers City Living created an innovative VR experience with the assistance of a FLEXThin 2.6mm LED video solution from PixelFLEX.
“There is a lot of competition in the urban, residential real estate market, so whenever we design a sales gallery for a new condominium, we strive to implement an ‘X-factor’. Something which makes our presentation a little different, memorable and unique,” says Michael Duff, marketing director, Toll Brothers City Living.
“At most sales offices in New York City, developers are using iPad technology and large screen LCD TV’s to showcase their renderings and floor plans, so we decided to take this one step further and provide an immersive VR and PixelFLEX LED video experience for our perspective clients.”
FLEXThin is an ultra-thin, lightweight and high-resolution LED video display designed specifically for the installation market.
With a 160-degree horizontal and vertical viewing angle which provides increased display coverage, each panel is front-serviceable and comes in two sizes to give your design the desired dimensions.
Now available in 1.9mm, 2.6mm, 3.1mm and 3.9mm pixel pitch options, FLEXThin is the ideal solution for an impressive, interior LED video installation.
“At 77 Charlton Street in West Soho, we wanted to create a large viewing area so that everyone in the room could see what the person wearing the VR headset is looking at, and still feel as if they are a taking part in the virtual tour,” says Duff.
“To do this, we decided to implement a high-resolution LED video wall as part of the sales experience to showcase our product offerings. Once we reached out to our integration partners to see who might be available to do this on a larger scale, they got us in touch with the design team at PixelFLEX.”
In many competitive urban markets nationwide, digital signage is being relied upon every day to create a more connected consumer experience.
Understanding the value that comes with creating those connections, the sales team at Toll Brothers City Living is excited to now be showcasing their luxury properties with the assistance of a FLEXThin LED video wall.
“In the New York market, there are a lot of opportunities for digital signage such as high-end retail, so we thought it would be a great fit for this application as well,” says Duff.
“One of the best things about using LED video in this manner is that you have a lot of flexibility in terms of making your screen the right size and scale to fit your needs. With anything VR, people either love it or they’re not into it, but with the high-resolution LED video wall, all of our clients can be guided by the sales agent through an uninterrupted image that creates a unique and dynamic sales experience.”
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