California-based Apttus Corporation has created a category-defining Quote-to-Cash software solution that has captured the attention of some of the biggest and most well-known companies in the world. Fueled by the Apttus Intelligent Cloud, the company optimizes the vital business processes that exist between a potential buyer’s interest and the realization of revenue.
As a result, the company, was looking for a more innovative way to communicate its company vision and roadmap with clients.
The Tech Decision
Apttus is extremely client-focused, and wanted to leverage cutting-edge tools to help communicate its global company vision and roadmap.
Looking to help its employees better prepare for international client meetings, Apttus key decision makers searched for a cloud-based solution that would enable them to customize presentations from any device. They required a platform that would allow users to harness a wide variety of multimedia formats to portray its message of being forward-thinking, while also being able to access presentations and supporting content for customer meetings in the EBC, from any device around the world.
Apttus purchased Prysm’s digital workplace solution, an end-to-end collaboration platform, for use in its EBC. Installed in an open environment with no desks or walls, Prysm’s interactive features help employees take meetings to the next level of dynamic collaboration by enabling individuals and teams to explore all their data, content, applications and tools on hyper-visual, always-on digital canvases.
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“Certainly, Vanna White wouldn’t have been as impactful if she just stood still and clicked a button on the TV show,” says Nick McCoy, vice president of sales engineering. “Prysm enables us to have great mobility, and being able to touch the screen, drag in and enlarge additional visual aids to address questions, keeps the energy and excitement about Apttus building in the audience.”
Kent Perkocha, Apttus co-founder and chief customer officer, says, “The Prysm wall is a fantastic way for me to kick things off with prospective customers because it’s so visually stunning; immediately grabbing their attention and conveying that we are a different type of company, totally focused on customers receiving value from our solutions.”
Whether presenting to potential clients, existing customers, or industry analysts, the Apttus team has been able to leverage the Prysm digital workplace solution to enhance their business propositions.
Customers and prospects that attend Apttus interactive discussions using Prysm come away very impressed, both with the company’s application of technology and its people. They clearly receive the message that Apttus is a high-growth, innovative, and transformational application provider that will empower them to change the way they do business.
Today, Prysm helps Apttus to ignite innovative thinking, drive decisions and accelerate productivity among its employees. Users can now save work, annotate screenshots, and take the output of the interactive sessions onward to continue dialogue without missing a beat. The solution has also empowered employees to transform their presentations into experiences – better showcasing the company’s suite of breakthrough business solutions – impressing both customers and prospects.
In recent years, the company has expanded its use from the EBC’s single 190-inch Prysm video wall to having an additional screen in one of its headquarters’ largest conference rooms for use in both internal and external meetings.