SUPERPLASTIC and BAYC bring hyper-engaged communities together with the creation of vinyl art toys based on the world’s largest NFT project
BURLINGTON, Vt.–(BUSINESS WIRE)–SUPERPLASTIC, the world’s leading creator of animated celebrities, vinyl art toys, and digital collectibles announced today the release of a collaboration with Yuga Labs to bring one of the biggest and most well-known names in the NFT space, Bored Ape Yacht Club (BAYC), to its community. The partnership features vinyl art toys expertly produced by SUPERPLASTIC based on the caricatures used by the exclusive society that has been heralded by celebrities and tastemakers alike. BAYC has cemented itself as a key player in the rapidly evolving world of NFTs with real-world utility.
SUPERPLASTIC is a global entertainment brand that partners with the world’s most recognizable artists, brands, and celebrities to bring ridiculously dope NFTs, products, and virtual & IRL experiences to its community. With over 10 million followers, virtual celebrities Janky & Guggimon are also playable characters in online games including Fortnite, and have collaborated with brands such as Christie’s NYC and Gucci, and with celebrities like J Balvin, Iann Dior, and Paris Hilton. Over the past year, Janky & Guggimon have sold over $20 million in NFTs, making them the highest-grossing synthetic artists of all time. In 2022, SUPERPLASTIC partnered with the legendary fashion house Gucci for an iconic three-part drop including NFTs and ceramic artworks.
Bored Ape Yacht Club is a collection of 10,000 NFTs—each a unique digital collectible that gives owners the intellectual property (IP) rights to their NFT character. Notable BAYC members include Jimmy Fallon, Steph Curry, Eminem, Paris Hilton, Snoop Dogg, and Mark Cuban.
The “SuperBored” Superplastic x BAYC release will be a timed open edition drop starting at 1 pm ET and available for 15 minutes each. There is a limit of 2 for each variant per order which can be purchased in FIAT and USD only. The price of each figure is $222 and will be available for purchase on superplastic.co. For full drop details, see here.
BAYC UNIQUE SCULPT
- Public: Available for the general public, do not need an NFT to purchase.
- BAYC Community: Available to ONLY people who own a Bored Ape Yacht Club NFT.
- Mutant Ape Community: Available ONLY to people who own a Mutant Ape NFT.
SUPERPLASTIC UNIQUE SCULPT
- Public: Available for the general public, do not need an NFT to purchase.
- SUPERPLASTIC Community: Available ONLY to SUPERPLASTIC NFT holders.
“At SUPERPLASTIC we don’t think of ourselves simply as toymakers or digital artists, we are storytellers who utilize any and all forms of media to connect with our community and keep weaving a unique tapestry that is our ever-expanding world,” said Paul Budnitz, founder and CEO of SUPERPLASTIC. “Our collaboration with BAYC is the next chapter in this story that is just getting started and I could not be more stoked to have such a fucking awesome partner join us on this ride.”
“This collab with SUPERPLASTIC shows that NFTs are not just about digital art or music, but a way to access and participate in new markets and economies,” said Nicole Muniz, CEO of Yuga Labs. “We’re pumped to open this up to both our BAYC and SUPERPLASTIC communities and can’t wait to see the reaction.”
About SUPERPLASTIC
Created by artist & entrepreneur Paul Budnitz (Kidrobot, Ello), SUPERPLASTIC is the world’s top creator of animated celebrities, vinyl toys, and digital collectibles. Fans follow their favorite SUPERPLASTIC virtual celebrities on social media, buy their NFTs and collectible toys, collect their art, and rush to see them alongside superstars like Lil Nas X, J Balvin, Saint JHN, Gucci, Fortnite, Stadium Goods, and more. Investors include Craft Ventures, GV, Betaworks, Founders Fund, Day One Ventures, Mantis VC/The Chainsmokers, Austin Rosen/Electric Feel Entertainment, Kakao Entertainment, LINE Friends, Shrug Capital, TLF Ventures, I2BF, 32 Ventures/Robert Wolf, Index Ventures, Galaxy Digital, Canaan Partners, Sean Qiao Ventures, Gaingels, Jared Leto, Cyan Banister, Chamillionaire, Scott Belsky, Justin Timberlake, Scooter Braun, Scott Belsky and more.
About Yuga Labs
The possibilities for blockchain’s impact on culture are endless. Yuga Labs is a web3 platform building what’s next, most known for the creation of the Bored Ape Yacht Club and its recent acquisition of CryptoPunks and Meebits. For more information on Yuga Labs visit https://www.yuga.com or email [email protected].
Contacts
SUPERPLASTIC
Gabe Plesent
914-907-5330
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