Customers can now benefit from completing more, genuine transactions and blocking fraud by increasing the accuracy of authentication at checkout
NEW YORK–(BUSINESS WIRE)–Forter, the Trust Platform for digital commerce, today announced it has launched Forter Plugin for Salesforce Commerce for B2C on Salesforce AppExchange, empowering customers using the B2C platform to prevent fraud and abuse at checkout. Consequently, merchants can shift their focus to improving experiences and growing revenue from their best customers. Forter is the first and only stand-alone, automation-based fraud solution available to Salesforce Commerce for B2C users.
Integrated directly with Salesforce, Forter Fraud Prevention Plugin for Salesforce Commerce for B2C is currently available on AppExchange at https://appexchange.salesforce.com/appxListingDetail?listingId=a0N3u00000PGo2jEAD&placement=a0d3u00000CJVkBAAX.
Forter Plugin – Salesforce Commerce for B2C
Selling products directly to consumers creates new growth opportunities for businesses. It also adds surface area for fraud and abuse. Businesses are seeking better ways to protect consumer credentials, payment information, and brand reputation to build greater customer loyalty and trust. Forter blocks fraudsters from completing purchases while ensuring legitimate customers experience smooth seamless transaction flows—protecting a merchant’s marketplace and their bottom-line.
Forter worked to build this proprietary plugin in order to account for platform architecture, compliance best practices, and ease of integration. The introduction of the Salesforce Commerce for B2C plugin represents a simple yet powerful application of Forter’s Trust Platform and Identity Graph—both of which protect merchants of all sizes from fraud and abuse through real-time decisions at checkout. Forter’s plugin can also identify bot purchase activity with sophisticated data modeling, allowing merchants to determine how they want to enforce overall business and fraud policies.
Comments on the News
- “Businesses are looking for clever ways to scale their digital commerce operations,” said Michael Reitblat, CEO and co-founder of Forter. “Salesforce selected Forter to develop the only stand-alone fraud solution for their B2B2C Commerce merchants, which enables them to sell direct-to-consumer with confidence.”
- “Forter is a welcomed addition to AppExchange, powering digital transformation for customers with real-time fraud prevention that enables them to attract, convert and retain more customers,” said Woodson Martin, GM of Salesforce AppExchange. “AppExchange is constantly evolving to connect customers with the right apps and experts for their business needs.”
About Salesforce AppExchange
Salesforce AppExchange, the world’s leading enterprise cloud marketplace, empowers companies, developers and entrepreneurs to build, market and grow in entirely new ways. With more than 7,000 listings, 10 million customer installs and 117,000 peer reviews, AppExchange connects customers of all sizes and across industries to ready-to-install or customizable apps and Salesforce-certified consultants to solve any business challenge.
Additional Resources
- Like Salesforce on Facebook: http://www.facebook.com/salesforce
- Follow Salesforce on Twitter: https://twitter.com/salesforce
- Become a fan of Forter: https://www.facebook.com/globalforter
- Follow Forter on Twitter: https://twitter.com/forterglobal
Salesforce, AppExchange and others are among the trademarks of salesforce.com, inc.
About Forter
Forter is the Trust Platform for digital commerce. We make accurate, instant assessments of trustworthiness across every step of the buying journey. Our ability to isolate fraud and protect consumers is why Nordstrom, Sephora, Instacart, Adobe, Priceline and leaders across industries have trusted us to process more than $500 billion in transactions. Our deep understanding of identity and use of automation helps businesses prevent fraud, maximize revenue and deliver superior experiences for their consumers. Learn more at www.forter.com.
Contacts
Alyssa Pallotti
Touchdown PR for Forter
[email protected]
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