• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

My TechDecisions

  • Best of Tech Decisions
  • Topics
    • Video
    • Audio
    • Mobility
    • Unified Communications
    • IT Infrastructure
    • Network Security
    • Physical Security
    • Facility
    • Compliance
  • RFP Resources
  • Resources
  • Podcasts
  • Project of the Week
  • About Us
    SEARCH
Latest News

Baffle Raises $20M in Series B to Protect Cloud Data with Celesta Capital as Lead Investor

August 16, 2021 TechDecisions Staff

Company’s No-Code Security Mesh Delivers Data-centric Protection Across All Cloud and Critical Infrastructure

SANTA CLARA, Calif.–(BUSINESS WIRE)–#SeriesB—Baffle, Inc., a cloud data protection company, today announced that it has raised $20 million in Series B funding led by new investor Celesta Capital, with contributions from National Grid Partners, Lytical Ventures and Nepenthe Capital, and follow-on investments from True Ventures, Greenspring Associates, Clearvision Ventures, Engineering Capital and Triphammer Ventures.

Modern business practices are built completely around data analytics, and companies are required to protect and use it responsibly. Baffle’s no-code, simple-to-deploy security mesh takes a data-centric approach at cloud scale without a performance impact or changes to applications. Baffle is the only data-centric security solution that universally protects data as it’s created, stored and processed, from any source to any destination, on premises or in the cloud, no matter where it lives.

“Securing IT infrastructure — networks, devices, databases, lakes and warehouses — is never complete. Constant change makes it impossible to adopt a zero trust security posture without protecting the data itself,” said Ameesh Divatia, co-founder and CEO of Baffle. “With this investment, we can meet market demand for data-centric cloud data protection that enables responsible digital information sharing and breaks the cycle of continuous data and privacy breaches.”

Baffle protects more than 100 billion records in financial services, healthcare, retail, industrial IoT and government. This includes the top five global financial services companies and five of the top 25 global companies. Baffle supports all major cloud platforms, including Amazon Web Services, Microsoft Azure, Google Cloud Platform and IBM Cloud; leading SaaS providers, including Snowflake and Amazon Redshift; and other analytics environments.

“With enterprise data moving rapidly to cloud infrastructure, it is critical that the highest levels of security solutions are conducted in an easy-to-implement and easy-to-deploy fashion,” said Sriram Viswanathan, founding general partner of Celesta Capital, who will join Baffle’s board of directors. “Baffle’s data-centric security solution delivers on this promise. As a result, Baffle’s customer base has grown dramatically in the last year. We are thrilled to partner with the company as it readies for its next phase of growth.”

About Baffle

Baffle secures data in the cloud and when shared across the entire analytics pipeline with no performance impact on the user experience. Proven in large-scale environments, only the Baffle Data Protection Service de-identifies sensitive information with zero application changes so companies can responsibly move more data, faster, to the cloud for privacy-preserving analytics in artificial intelligence (AI) and machine learning (ML). Investors include Celesta Capital, National Grid Partners, Lytical Ventures, Nepenthe Capital, True Ventures, Greenspring Associates, Clearvision Ventures, Engineering Capital, Triphammer Ventures, ServiceNow Ventures [NYSE: NOW], Thomvest Ventures and Industry Ventures. Follow us on Twitter and LinkedIn.

Contacts

Davida Dinerman, vice president

Look Left Marketing

[email protected]
Direct: 508-561-4263

If you enjoyed this article and want to receive more valuable industry content like this, click here to sign up for our digital newsletters!

Related Content:

  • Virgin Media O2 Partners with VMware to Complete…
  • SEON Expands Advanced Digital Device Fingerprinting to Counter…
  • Akumina Announces 86% Year-over-Year SaaS Bookings Growth as…
  • Skykit Survey: Sharing Data Dashboards Broadly with Employees…

Latest Downloads

Practical Design Guide for Office Spaces
Practical Design Guide for Office Spaces

Recent Gartner research shows that workers prefer to return to the office for in-person meetings for relevant milestones, as well as for face-to-fa...

New Camera Can Transform Your Live Production Workflow
New Camera System Can Transform Your Live Production Workflow

Sony's HXC-FZ90 studio camera system combines flexibility and exceptional image quality with entry-level pricing.

Creating Great User Experience and Ultimate Flexibility with Clickshare

Working and collaborating in any office environment today should be meaningful, as workers today go to office for very specific reasons. When desig...

View All Downloads

Would you like your latest project featured on TechDecisions as Project of the Week?

Apply Today!

More from Our Sister Publications

Get the latest news about AV integrators and Security installers from our sister publications:

Commercial IntegratorSecurity Sales

AV-iQ

Footer

TechDecisions

  • Home
  • Welcome to TechDecisions
  • Contact Us
  • Comment Guidelines
  • RSS Feeds
  • Twitter
  • Facebook
  • Linkedin

Free Technology Guides

FREE Downloadable resources from TechDecisions provide timely insight into the issues that IT, A/V, and Security end-users, managers, and decision makers are facing in commercial, corporate, education, institutional, and other vertical markets

View all Guides
TD Project of the Week

Get your latest project featured on TechDecisions Project of the Week. Submit your work once and it will be eligible for all upcoming weeks.

Enter Today!
Emerald Logo
ABOUTCAREERSAUTHORIZED SERVICE PROVIDERSYour Privacy ChoicesTERMS OF USEPRIVACY POLICY

© 2025 Emerald X, LLC. All rights reserved.