Amazon Web Services (AWS) announces that Best Western Hotels & Resorts is moving its infrastructure to AWS Analytics to automate processes and quickly develop personalized experiences for travelers visiting its more than 4,700 properties around the world.
Best Western Hotels & Resorts will migrate all of its business-critical applications to AWS including its hotel reservation system, customer reward platform, and global contact centers, with plans to complete the migration of these applications from its existing data centers by the end of 2020.
Best Western Hotels & Resorts is leveraging analytics, machine learning, database, compute, and storage, as well as the expertise from AWS Professional Services, to accelerate the pace of innovation and improve operational efficiency for its member-owners that independently own and operate its hotel properties, according to AWS.
What AWS Cloud features they’re using
As part of its move to the cloud, Best Western Hotels & Resorts is migrating its hotel reservation systems off legacy databases to Amazon Aurora (for its primary database needs) and Amazon Redshift (for data warehousing), enabling the company to scale during peak travel booking periods.
The hotel brand is planning to use Amazon Connect, a cloud-based contact center service, to better serve customers around the globe who need booking support, along with AWS machine learning services, such as Amazon Transcribe and Amazon Comprehend, to convert speech to text to deliver more personalized customer experiences for guests.
Related: Inside Amazon Web Services: AWS By The Numbers
“In recent years we have embarked on a digital transformation that is designed to delight our guests, develop agile ways of working, and create new value for guests, hotel owners, and employees,” said Greg Adams, Senior Vice President and Chief Digital Officer for Best Western Hotels & Resorts.
“With its unmatched portfolio of services, AWS is a natural fit for Best Western Hotels & Resorts’ move to the cloud, as we focus on improving processes, driving better business results for our member-owners, and delivering even greater value to travelers around the world.”
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