VideoAmp and TiVo Renew Data Licensing Partnership, TiVo Data Will Continue to Power VideoAmp’s Cross-Screen Measurement Solution
TiVo’s viewership data will continue to be utilized for all VideoAmp planning, measurement and TV ad sales use cases NEW YORK–(BUSINESS WIRE)–VideoAmp, a software and data company, has renewed its data licensing partnership with TiVo®, a wholly-owned subsidiary of Xperi Holding Corporation (Nasdaq: XPER), giving VideoAmp access to viewing patterns for millions of anonymized households […]