Artificial intelligence is transforming the way we do things, how we consume media and what content we see on digital platforms.
AI and technology advances are finding new and innovative ways to bring us that news. After all, the world is becoming increasingly connected and making it easier to stay abreast on happenings across the world.
Google is seizing on that desire for up-to-the-minute news updates with a new product, Your News Update, that it calls a smarter way to listen to the news.
The offering is available now on Google Assistant by saying, “Hey Google, play me the news” on a device with Google Assistant enabled.
That will be a mix of short news stories based on your interests, location, user history and preferences and top news stories, Google said in a blog post.
Your News Update, the tech giant’s personalized audio newscast service, expands the company’s previous news services by creating an experience that’s more tailored for you. Google lists 42 news organizations and websites participating in the service — not just the ones you choose to follow.
If you’re a Steelers fan who follows the stock market and lives in Chicago, for example, you might hear a story about the latest “L” construction, an analysis of last Thursday’s Steelers game and a market update, in addition to the latest national headlines.
Keep listening and the experience will extend into longer-form content that dives deeper on your interests. In between stories, the Google Assistant serves as your smart news host that introduces which publishers and updates are next.
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Using algorithms to inform technology what content you want to hear sounds like a clear path to growing those filter bubbles that many of us have found ourselves in, but Google News Product Manager Liz Gannes said the service can actually burst those bubbles.
For technology decision makers in fast-paced environments in public companies that need to stay abreast of geopolitical happenings, newsrooms with little time to read news stories or any office setting that values journalism, a stream of audio news could be very valuable.
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