DTS, a global audio company, is teaming with the Midwest cinema chain Classic Cinemas to install immersive DTS:X systems across 16 screens in five Classic Cinema locations.
“We are truly pleased to partner with Classic Cinemas to provide the DTS:X immersive audio experience in their historic venues,” states Bill Neighbors, general manager, cinema, digital media and streaming solutions, DTS.
“The flexibility of DTS:X allows Classic Cinemas the ability to offer their guests a premium experience that is true to the filmmakers’ intent, while allowing for the historic preservation of their theaters.”
DTS:X Immersive Audio Adoption Grows
The installation of the DTS:X-based systems by Classic Cinemas will be completed by 2018 in the chain’s Charlestowne 18 (St. Charles, Ill.), Cinema 12 (Carpentersville, Ill.), Lake Theatre (Oak Park, Ill.), North Riverside Luxury 6 (North Riverside, Ill.) and York Theatre (Elmhurst, Ill.) locations.
The installation of the systems represent the format’s increased adoption in the commercial and residential theater markets.
“We appreciate and celebrate history, as well as innovation, and our partnerships with DTS demonstrates our passion,” notes Chris Johnson, CEO, Classic Cinemas.
“Installing DTS:X certified equipment in our auditoriums will deliver a premium experience to our guests in a cost-effective ways, thanks to the technology’s inherent flexibility and most importantly … first-class sound.”
DTS points out that since the format’s introduction in the summer of 2015 more than 120 movie titles have been released that include the technology as a soundtrack option, with more than 500 screens also adopting DTS:X sound systems, and another 60 mixing stages in 17 countries installing DTS production systems in their facilities.
Serving the commercial cinema industry, DTS adds that approved equipment is available from manufacturers that include GDC Technology, QSC, Adde Audio, DK Audio, Elipson, JBL, KCS, Klipsch and Meyer Sound.