Consumers Increasingly Choose Brands Based on Safety Measures and How They Treat Their Employees During the Pandemic
Nearly 1 in 4 U.S. consumers stopped purchasing from a company during the pandemic because their COVID safety protocols didn’t meet their expectations PROVO, Utah & SEATTLE–(BUSINESS WIRE)–The pandemic has accelerated the degree to which U.S. consumers choose brands based on their health and safety standards and how well they treat their employees and customers, […]

