A Large Majority of Americans Are Willing to Pay More for Sustainable Products, Study Finds
Second annual Business of Sustainability Index reveals overwhelming public demand for environmentally friendly solutions as well as a widening trust gap ATLANTA–(BUSINESS WIRE)–Despite high inflation, 66% of Americans and 80% of young Americans (ages 18-34) are willing to pay more for sustainable products versus less sustainable competitors, according to the second Business of Sustainability Index […]


