Smartly.io Survey: 82% of Gen Z Consumers Use Social Media to Find New Brands
For this generation, authenticity and variety matter most NEW YORK–(BUSINESS WIRE)–Smartly.io, the leading social advertising automation platform for creative and performance marketers, recently conducted two surveys to understand the role social media plays in how consumers connect and engage with brands and how the Gen Z mindset differs from the generations before it when it […]