Allison+Partners Launches Sports Marketing Specialty
Integrated, Data-Driven Approach Includes Launch of Earned Performance Scorecard SAN FRANCISCO–(BUSINESS WIRE)–Allison+Partners today announced the launch of Allison+Sports, a sports marketing specialty that leverages deep media and influencer relationships and works collaboratively with brands’ existing marketing operations to drive communications value. The specialty will work with brands’ existing and planned sports sponsorships, athlete and celebrity […]