Zeta Acquires ArcaMax to Enhance Data Cloud and Extend Zeta Marketing Platform Capabilities
Highly complementary acquisition grows Zeta’s first-party data ecosystem and integrates new touchpoints into the Zeta Marketing Platform NEW YORK–(BUSINESS WIRE)–Zeta Global (NYSE: ZETA), a cloud-based marketing technology company that empowers enterprises to acquire, grow, and retain customers more efficiently, today announced that it has entered into an agreement to acquire ArcaMax, a leader in the […]