In this episode of My TechDecisions Podcast, TechDecisions Editor-in-Chief Tom LeBlanc steps in to interview Rodolfo Saccoman, CEO and Cofounder of AdMobilize. AdMobilize is a company that specializes in analytics software, and recently announced the debut of its new Crowd Analytics Platform.
By integrating crowd analytics technology into their commercial projects – be they transportation centers, office spaces, stadiums/ arenas, retail shopping centers, whatever – end users in marketing and operations departments are given the ability to capture critically important metrics that inform business decisions.
Tom and Rodolfo speak about all kinds of considerations around analytics, and how end users can use analytics to help their organizations. They discuss what kind of metrics that organizations typically wish to capture, how they can capture those metrics, and how they can use analytics to turn those metrics into insight and ultimately improve the company.
They also discuss the different applications that analytics can take on depending on the environment – whether it be retail, in the higher education space, in corporate settings and more. They go on to talk about how analytics can give insight into the ROI for other investments that an organization has made.
Finally, Rodolfo explains how AdMobilize, and specifically the company’s new Crowd Analytics Platform, can help organizations achieve many of the benefits that he lays out throughout the interview.
Anyone interested in using analytics to bolster their organization should listen to this podcast. There is great insight into the capabilities and ultimate benefits of analytics platforms. With so much data out there able to be captured, Rodolfo’s insight is truly invaluable.
You can listen to this Podcast right in your browser below, or download the .mp3 file to your computer/device to listen later.
(2:10) Interview begins
(5:21) What types of metrics and information that organizations want
(9:36) Applications for analytics in different environments
(12:48) How analytics can help determine ROI for different investments
(16:48) What a company sees in the dashboard view with AdMobilize
(23:06) AdMobilize’s plan for InfoComm 17, the company’s first time at the show
(27:03) Advice for tech decision makers that are trying to demonstrate ROI in analytics for approval
(30:25) How to get in touch with AdMobilize
Listen to this podcast using the embedded player below, or use the link to download (right-click to save) or to listen using your system's media player. On mobile devices simply click the Download this Audio File link below and your devices player will automatically play the file.
Listen to My TechDecisions Podcast – Episode 10, Rodolfo Saccoman of AdMobilize
Filesize: 44 MB