Customer service can make or break a company. It can breed unshakable customer loyalty or turn away potential sales. The challenge for companies is to stay current with customer expectations by continually improving their level of customer service by implementing new features.
With the announcement of its AT&T API Marketplace, AT&T is helping businesses easily add or upgrade services to their websites. Pre-packaged software code available from the AT&T API Marketplace enables features like click-to-connect voice, video and text, as well as 2-factor authentication, conferencing, virtual directories and contact center.
“Even the largest enterprises struggle with securing the time and resources needed to deploy capabilities that can enhance customer service and create personalized experiences,” says Roman Pacewicz, chief product officer, AT&T Business. “In today’s omnichannel communications environment, customers expect timely responses. By giving businesses a consistent experience and easy-to-use tools, we can help address common pain points efficiently and effectively.”
The AT&T API Marketplace offers turnkey applications and self-service APIs for developers to create custom applications. The self-service APIs enable applications to be built quickly and easily. For example, businesses could use an app to embed a click-to-chat button on their website to give customers an easier way to connect with support representatives. The developer-friendly model enables AT&T to regularly add new SPIs to the AT&T API Marketplace.
“The AT&T API Marketplace underscores the company’s overall strategy helping businesses drive tangible business outcomes through the depth and breadth of communication and collaboration solutions,” says Courtney Munroe, group vice president of Worldwide Telecommunications Research, IDC. “Interest in plug-and-play APIs like these is only growing because of their potential to deliver immediate value without a huge investment of time and resources.”
The AT&T API Marketplace is powered by a secure network and cloud infrastructure. As 5G technology becomes more widespread, the AT&T API Marketplace will help businesses create video-intensive apps via next-generation wireless technology.