Labuskes Praises PSNI Global Alliance
InfoComm’s Labuskes has been the industry’s chief advocate for worldwide expansion since he took over the job in January 2013 and that approach was obvious in InfoComm’s 2014 strategic plan.
Since then, InfoComm officials in general and Labuskes in particular have been sure to highlight that AV integration isn’t only a North American phenomenon and we’ve seen growth of InfoComm’s international show offerings and a sharp increase in international membership “from a very low base,” as Labuskes told PSNI Global Alliance members during InfoComm 2017.
The creation of PSNI’s global arm with 10 overseas members and an eventual reach of 100 or more countries within three years is a step that’s been a long time coming for PSNI but one Labuskes said is an important one for them, their customers and the industry as a whole.
“Your number one job is to figure out your primary constraint and spend 80 percent of your time working on it,” says Labuskes. “The technology model won’t last another five years. If you’re still using that model, you’ll be replaced by seedlings that will grow into trees.”
PSNI president Dana Barron, who’s also CEO of HB Communications, agrees with Labuskes’ overall assessment of the market.
“If we become less relevant, you’re going to be doing less business,” he told members, advocating for empathy in their business dealings. “We need to be doing a lot more listening than we’ve ever done. We puke a lot of technology on the table and talk about ourselves. It has to be about empathy. Customer success is what we need to be selling going forward.”
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