Helixa and GWI Partner to Align Predictive Interest with Expressed Consumer Intent, Bolstering Consumer Insight Offering
Global Audience View addresses blind spots in understanding digital-first audiences to enable more effective audience segmentation, media planning and buying NEW YORK–(BUSINESS WIRE)–Helixa, a data-driven audience intelligence platform, and GWI (GlobalWebIndex), a target audience insight company with a global panel of over 2 billion connected consumers, today launched a joint initiative to integrate consumer predictive […]