DIRECTV Taps Yahoo Unified Ad Tech to Unlock Advanced TV Opportunities
Yahoo becomes the exclusive omnichannel DSP for accessing DIRECTV Advertising addressable TV inventory NEW YORK–(BUSINESS WIRE)–DIRECTV Advertising and Yahoo today announced a strategic partnership to unlock new value for advertisers across linear TV and digital. Against the backdrop of an increasingly fragmented advanced TV landscape, DIRECTV Advertising and Yahoo announced today that they are teaming […]