VideoAmp to Integrate Cross-Platform Measurement as Currency Into Mediaocean Workflow
VideoAmp will integrate its cross-platform measurement data as currency for billing within Mediaocean’s Spectra and Prisma tools. NEW YORK–(BUSINESS WIRE)–Measurement and optimization platform VideoAmp today announced that it will be the latest solution for national TV and video currency to integrate with Mediaocean–the advertising industry’s leading platform for omnichannel advertising–to ensure buyers and sellers can […]