Freetouch, a touchless interactivity software company, reports that the Reagan Ranch Center, an interpretive center that maintains President Reagan’s Western White House in Santa Barbara, is bringing visitors from around the world a safe and touchless interactive experience.
The technology eliminates the need for physical contact with the Center’s touchscreens. Instead, visitors to the Center’s 3500 square-foot gallery use their smartphones to interact with the exhibit, including five large-format interactive timelines of Reagan’s twenty-five years at his ranch.
The Center also offers this technology on two other interactive exhibits in the museum, letting users explore archives of Reagan presidential radio addresses and White House logs.
“We couldn’t be happier with the way Freetouch works, allowing visitors to use a QR code to turn their phones into a remote control,” said Brent Kilpper, Associate Director of The Reagan Ranch Center.
“For us, it is the right technology at just the right time, allowing us to retain all functionality of the exhibit while implementing the latest health and safety requirements.”
Serving visitors with reservations at 25% capacity, the Center will soon offer visitors to its 20,000 square-foot center the same engaging experience that they have come to enjoy in the past, while maintaining important safety protocols.
“For the foreseeable future, businesses will be under pressure to offer contactless alternatives for touch-averse customers,” said Darren David, Freetouch Founder & CEO.
“The Reagan Ranch Center offers a great example of how organizations in every sector are using our easy-to-install solution to do just that. It’s similar to the shift that grocery stores made when they began offering disinfecting wipes for their shopping carts – not every shopper uses them, but everyone feels better knowing they’re available. What was originally an isolated offering is now the industry standard; we’re anticipating the same response with touchless interactivity. It’s an easy win.”
Working with Stimulant, an experience design agency and the creator of Freetouch, the Reagan Ranch Center has also now completed a new exhibit featuring a piece of the Berlin wall.
This coincided with the anniversary of the wall’s falling on November 9, 1989 and is one of the newest exhibits to premiere as part of the Center’s reopening.
“This technology will allow our visitors, even in the wake of COVID-19, to use our interactive exhibits in the way they are intended to be used,” added Kilpper.